-
- News
- Books
Featured Books
- smt007 Magazine
Latest Issues
Current IssueBox Build
One trend is to add box build and final assembly to your product offering. In this issue, we explore the opportunities and risks of adding system assembly to your service portfolio.
IPC APEX EXPO 2024 Pre-show
This month’s issue devotes its pages to a comprehensive preview of the IPC APEX EXPO 2024 event. Whether your role is technical or business, if you're new-to-the-industry or seasoned veteran, you'll find value throughout this program.
Boost Your Sales
Every part of your business can be evaluated as a process, including your sales funnel. Optimizing your selling process requires a coordinated effort between marketing and sales. In this issue, industry experts in marketing and sales offer their best advice on how to boost your sales efforts.
- Articles
- Columns
Search Console
- Links
- Events
||| MENU - smt007 Magazine
Foxconn Outperforms TPV to Top the LCD TV ODMs Ranking
September 19, 2018 | TrendForceEstimated reading time: 3 minutes
WitsView, a division of TrendForce, reports that Foxconn is expected to take the first place in the global shipment ranking of LCD TV ODMs for 2018, for the brand benefitted from the prosperous business of Sharp, a subsidiary of Foxconn, as well as stable orders from Sony and VIZIO. TPV slid to the second place, with TCL and BOEVT following the third and fourth.
“All the four major TV ODMs have their in-house panel supply networks, enabling them to offer more flexible prices to clients and to secure orders amid the tight supply of panels”, says Jeff Yang, the research manager of WitsView. The companies have also made adjustments to their business modes due to the slowdown in the global TV market, allocating increasing capacity to own-branded TVs to boost the shipments.
Major TV ODMs Put Increasing Focus on Own-Branded Products to Boost the Shipments
After a significant shipment increase in 2017, the Sharp-branded TVs of Foxconn are expected to see only marginal growth this year. This is because the falling panel prices in 1H18 offset Foxconn’s advantages of in-house panel supply, and Xiaomi is emerging as a key competitor with surging demand for its Mi TV at the same time. Together with stable orders from Sony and VIZIO, Foxconn’s global TV shipments for 2018 has a great chance to total 16.5 million units, outperforming TPV, the previous leader in the TV ODM market.
TPV topped the TV ODM ranking by shipments in 2017, but is influenced by the financial issues of some Internet TV brands in China and VIZIO’s transferring orders to other ODMs this year. Although TPV has been expanding the shipments of its own-branded Philips and AOC TVs, the increased sales may not offset the decline in its annual global shipments of TV sets. Therefore, WitsView anticipates TPV to slide to the second in the ranking, with an estimated TV shipment of 15.3 million units.
The Market to See Limited TV ODM Orders; Secured Panel Resources Will be the Key to Success Amid the Intensified Competition
TCL’s TV shipments for 2018 is expected to total 10.4 million units, ranking the third, as it benefited from the surging demand for Mi TV in China and Southeast Asia. In comparison, BOEVT, whose profits are significantly influenced by the drop in panel prices in the first half of this year, would record a shipment of 9.5 million units, taking the fourth place. On the client side, BOEVT has to give up some of its low-priced TV ODM orders, and focuses on developing major clients like Samsung and LGE.
WitsView expects intensified competition in the TV ODM market in the future, as panel makers like HKC and INX have been actively integrating downstream TV ODM services, while Chinese companies like KTC and AMTC continue to feature their cost advantages.
Overall speaking, the integration of own-branded products to the original ODM business models appears to be a double-edged sword for TV ODMs. With own-branded TVs, the companies are able to keep a certain level of availability rates during the fluctuations of orders. However, the business of own-branded TVs may be unfavorable for ODMs when they compete for orders from international brands like Samsung and LGE, who may worry about the capacity allocation of the ODMs and may consider the own-branded TVs as their potential competitors.
WitsView notes that the two business models will co-exist in the market in the future, with their own pros and cons. For TV ODMs, their ultimate strategy will be avoiding the market competition between their own-branded TVs and TVs of their clients, seeking more reliable panel supply, and increasing their cost advantages. Only in this way can they secure the orders and meet the demand from clients.
About TrendForce
TrendForce is a global provider of the latest development, insight, and analysis of the technology industry. Having served businesses for over a decade, the company has built up a strong membership base of 435,000 subscribers. TrendForce has established a reputation as an organization that offers insightful and accurate analysis of the technology industry through five major research divisions: DRAMeXchange, WitsView, LEDinside, EnergyTrend and Topology. Founded in Taipei, Taiwan in 2000, TrendForce has extended its presence in China since 2004 with offices in Shenzhen and Beijing.
Suggested Items
Mycronic Releases Interim Report January–March 2024
04/18/2024 | MycronicNet sales increased 39 percent to SEK 1,692 (1,219) million. Based on constant exchange rates, net sales increased 42 percent.
Real Time with... IPC APEX EXPO 2024: Exploring Silicone Solutions with R&D Director of CHT
04/17/2024 | Real Time with...IPC APEX EXPOIn this interview, Gerry Ellis, the R&D director for CHT, discusses the product range offered by his company. He explains the challenges in creating base formulations, the drive to make products more user-friendly, and the various application techniques involved. Ellis also highlights the key market segments and the significance of providing efficient solutions to customers.
Gartner Forecasts Worldwide IT Spending to Grow 8% in 2024
04/17/2024 | Gartner, Inc.Worldwide IT spending is expected to total $5.06 trillion in 2024, an increase of 8% from 2023, according to the latest forecast by Gartner, Inc. This is an increase from the previous quarter’s forecast of 6.8% growth and puts worldwide IT spending on track to surpass $8 trillion well before the end of the decade.
Catching Up With Chasom Electronics
04/16/2024 | Dan Beaulieu, D.B. Management GroupI recently met with Chasom Electronics’ founding director Anil Kumar. Chasom offers a unique menu of services for companies looking to extend their technology capabilities on a short- or long-term basis. Read on to learn about this very unique service company.
Cicor Records Solid Growth in Q1
04/16/2024 | CicorThe Cicor Group continued to grow in the first three months of the year. Quarterly sales increased by 11.8% to CHF 107.3 million compared to the first quarter of the previous year (Q1/2023: CHF 96.0 million).