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Season Group, the global, vertically integrated EMS company, has announced that it is to re-brand its operations.
Speaking about the re-branding, Carl Hung, president and CEO, said, "It is a number of years since we last looked at our branding, website and marketing messages, and during that time we have moved from being an Asia-based company to a truly global operator – with three sites in North America and two in Europe. Therefore, after speaking with a number of branding agencies, we chose Vivid Creative in Sheffield, UK to assist us. That has proved to be an excellent choice from our viewpoint."
"Vivid took us through a disciplined review of our Brand and helped us to identify what truly makes us different from the rest of the industry. This culminated in a new Logo and Strapline that incorporated our desire to work in partnership with our customers, suppliers and employees – to ensure that we bring maximum benefit to those customers. We will be launching the new brand at Electronica and, in preparation, have also updated our website," added Steve Wilks, VP – Global Sales.
Adding the view of Vivid, Gerry Arcari, Managing Director, said, "Our role in life is to help companies like Season Group to stand out from the crowd. They work in an incredibly competitive industry and I believe that the tools that we have given to them, will help them to become even more successful."