Alpha Launches China WeChat Account


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Alpha Assembly Solutions, the world leader in the production of electronic soldering and bonding materials, today announced the launch of their official account on WeChat, a popular social media platform in China. The local platform will provide Mainland customers with easy access to relevant information on ALPHA® Products and technical knowledge, such as troubleshooting guides and best practices. 

Followers of Alpha Assembly Solutions will receive the latest information on leading products, upcoming events, new product introductions, and relevant contacts in China. This platform will not only engage customers/followers in China, but will facilitate more interactions with them through this continuous mode of communication. 

"With the current volume of smartphone users worldwide, using a smartphone for searching information is more convenient and likely than using a laptop at home or in the office. This new WeChat platform is designed not only to get the latest product information to our customers, but to also allow them to easily find the latest of Alpha’s solutions for process, reliability and compliance anytime they need from their smartphones.” said Sally Lee, Regional Marketing Communications Manager for Asia Pacific. "The app is very easy to use and is ideal for anyone who may need to frequently access ALPHA® product and technical information while on-the-go." 

Alpha’s WeChat account is only accessible by those in the China region and can be accessed by scanning the QR code below or searching for the account name "AlphaAssembly" from within the WeChat mobile application. 

About Alpha Assembly Solutions

Alpha Assembly Solutions, a MacDermid Performance Solutions Business, is the global leader in the development, manufacturing and sales of innovative specialty materials used in a wide range of industry segments, including electronics assembly, power electronics, die attach, LED lighting, photovoltaics, semiconductor packaging, automotive and others. With a unique global presence in over 30 locations throughout the Asia Pacific, Americas and Europe regions, Alpha supplies a full line of ALPHA® electronics assembly material products, including Solder Paste, Exactalloy® Solder Preforms, Cored Solder Wire Solder, Wave Soldering Fluxes, Bar Solder Alloys, and Stencils. It offers die attach product technologies to the power electronics segment in its Argomax®, Atrox™ and Fortibond™ brands. 

For the LED segment, Alpha offers its Lumet™ products covering applications from die attach to systems assembly in the LED manufacturing process. Alpha also offers product technologies for the Photovoltaic segment, including high performance liquid fluxes and solder alloys for producing standard ribbon and bus bar, as well as, solder pastes, cored wire, conductive adhesives and preforms for use in PV module assembly. Also, Alpha’s Advanced Materials unit is the leader in electronic polymers and solder materials for semiconductor packaging applications.

Since its founding in 1872, Alpha has been committed to developing and manufacturing the highest quality specialty materials. For more information, click here

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