Stadium Group Inks Distribution Agreement with Allied Electronics


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Stadium Group announced a distribution agreement for the Americas region with Allied Electronics, a leading high-service authorised distributor of industrial automation products, electronic components, and electromechanical products.

The agreement covers the distribution by Allied Electronics of a wide range of Stadium’s standard technology products. These include power supplies, cable power products, Human-Machine-Interface (HMI) modules, single-board computing (SBC) devices, and wireless connectivity devices for Internet of Things (IoT) applications.

The deal with Allied is another milestone in Stadium Group’s strategy to grow its customer base in key markets, such as the US, but also in other countries in both the northern and southern continents of the Americas. Supporting these efforts, earlier this year Stadium established Stadium Group Inc., opened a sales office in Salt Lake City, Utah, and appointed Tim Taylor as VP Sales in the region for the Group.

Stadium has also made important investments in recent months by bolstering its worldwide presence and its product portfolio in two key areas. In power products and technologies, Stadium recently acquired two companies operating in the UK – PowerPax UK Limited and Cable Power Limited; and in the connectivity field, Stadium recently inaugurated its new headquarters for its connectivity division in Kista, Sweden, with a purpose-built laboratory, test facilities and a design and engineering zone.

“Allied Electronics is a major distribution presence in the US and Canada, and is also strongly expanding its operations across the continent,” said Charlie Peppiatt, CEO of Stadium Group Plc. “Consequently, we have selected Allied to be a central player in our strategy to expand the opportunities available in the Americas for our design-led electronic technology solutions.”

“Stadium has developed a strong portfolio of specialist products for a range of high-growth markets, especially in industrial applications and in important technology areas such as power and wireless connectivity for the IoT,” said Rebecca Weiser Keenan, Director IP&E at Allied Electronics. “There is much here for us to build upon to develop new markets and application opportunities for Stadium’s products and solutions.”

About Stadium Group plc

Stadium Group plc is a leading supplier of design-led electronic technologies including Wireless connectivity solutions, Power supplies, Human Machine Interface (HMI) and electronic assemblies with R&D and manufacturing operations in the UK and Asia. Established for over a century, the company employs more than 700 people worldwide. Stadium specialises in providing niche electronic technologies to leading OEM customers in the transport, aviation, marine, security, industrial, healthcare, energy and smart home markets.

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