Global IMI Website, Now in Japanese


Reading time ( words)

Integrated Micro-Electronics Inc. (IMI), the fifth largest automotive EMS company in the world, announces the launch of its corporate website in Japanese today. 

"We continue to find ways to connect with your market on a personal level. Aware that more than half of all Google searches are not in English, we do not impose our language on people we also want to reach. Almost always, there are those who prefer to visit a website in their own language," says Arthur Tan, chief executive officer of IMI. 

The global manufacturing solutions expert has began to implement a holistic approach to translation, taking into account how the company’s messages can be adapted to different cultures.

IMI-Japanese-website-6Nov18.jpg

"Although English is widespread in many countries, there is also a significant preference for content that site visitors can fully understand. Addressing the increasing need of our Japanese stakeholders and customers as well as their strategic importance in IMI global business priorities, we translated our website to their mother tongue," asserted Taketoshi Arita, Managing Director of IMI Japan. 

IMI provides multiple manufacturing location options with a global footprint across ten countries with 21 manufacturing facilities.

For more information click here.

Share

Print


Suggested Items

Ross Berntson: Indium Corporation’s Pledge for Safe Resumption Post-COVID

05/22/2020 | Nolan Johnson, I-Connect007
On May 20, Nolan Johnson spoke with Ross Berntson, Indium Corporation’s president and COO, about the company’s response to the COVID-19 outbreak. Berntson details the company's work with a consortium of manufacturing businesses in central New York state, developing a manufacturing pledge to keep people safe and keep factories running. Indium Corporation has been one of the frontrunners in formalizing such procedures and in sharing lessons learned among all the participating companies.

IPC’s Shawn Dubravac: COVID-19 Outbreak Accelerates Industry Shifts Already Under Way

05/21/2020 | Barry Matties, I-Connect007
On May 19, Barry Matties spoke with Shawn Dubravac, chief economist for IPC. While discussing other topics, Matties asked for Dubravac’s perspective on shifts in the market, who observed that the recessionary trend might be behind us; the markets are already showing recovery. Still, it could take a year or so to fully recover.

Evolving Data Management and Analytics

05/13/2020 | Oren Manor, Mentor, a Siemens business
The following article is an excerpt from Chapter 1 of the I-Connect007 eBook The Printed Circuit Assembler’s Guide to… Advanced Manufacturing in the Digital Age, written by Oren Manor of Siemens, a Siemens Business.



Copyright © 2020 I-Connect007. All rights reserved.