Stacey LaFrazia Smith Evolves to Principal at ControlTek

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Stacey LaFrazia Smith is Principal at ControlTek. Previously, as Vice President of HR and Marketing at ControlTek, Stacey pursued a cultural and wellness transformation that put the needs of employees and customers at the forefront of every decision. Today, ControlTek credits much of its success to its culture, where every employee is empowered to solve the right problem to ensure customer success.

Her commitment to continuously improve ControlTek’s culture is evident in the company’s strategic goals, which include living by the company’s core values.

“By living ControlTek’s core values every day, we reinforce the enduring partnerships with our employees and community. Our culture makes us a better company for our customers.”

In her new role as Principal, Stacey will bring her passion and commitment to ControlTek through building long term relationships that bring value to organizations, customers and the community. Her focus on relationships and organizational connections will deepen the network of support throughout the regional manufacturing community.

“Operationally we are ready. Now it’s time to take our strengths and share them more efficiently with our customers,” says Stacey. “By creating greater visibility and security for our stakeholders, we can make sure we understand what they need to be successful and where we can provide the most value.”

As a lifetime athlete, 3-time Ironman, and mother of two boys, Stacey has the fortitude and grit to bring her vision to life. That vision is based on deepening existing relationships, serving as an expert resource for larger organizations, and creating a sales trajectory towards doubling ControlTek’s footprint in the region.

“I feel confident that in the next two years we can really create strong growth. That’s going to come from building more repeatability and consistency into our customer engagement and addressing their needs to ensure a mutual benefit.”

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