IPC APEX EXPO 2020 Attendees Speak: Lance Davies


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Lance Davies, director of sales for Acroname 

Nolan Johnson: So what are your impressions of the show?

Lance Davies: I think it’s a fantastic show. The attendees walking the show are very representative of the electronics manufacturing industry and are from all different levels. It’s fantastic.

Johnson: What have you learned from talking to the customers this week?

Davies: That we need to talk to more customers, but that we are on the right path. I think we always have room to improve in terms of our booth and showing, but otherwise, what we have shown here has been well-received.

Johnson: And what does your company do?

Davies: We are a test instrumentation manufacturer. We provide tools for manufacturing test engineers to help them reduce the size and cost of their functional testers. We make test instrumentation that’s optimized for manufacturing test right in the middle for manufacturing and use—not high-end instrumentation that is optimized for validation tests, and not very low-end instrumentation that handles hobbyist-type applications.

Andy Shaughnessy: What are some of the biggest challenges in this segment?

Davies: Test engineers are always being pressed to be agile and reduce costs all the time. It’s a challenge that they face every single day. They’re getting compressed in the amount of time that they have to develop a test fundamentally. Acroname helps test engineers by removing traditional barriers to their ability to develop testers and changing the paradigm of the size, space, and complexity of what functional testers have been traditionally. We are creating elegant architectures for test engineers to quickly create solutions that scale for their customer’s needs.

Johnson: It’s always good to get out there and make sure that you’re talking to the customers to find what they’re looking for. What seems to be the hot button for your customers?

Davies: Our customers are always looking for ways to miniaturize their manufacture and functional test. They’re excited to have an option for instrumentation and for functional circuit tests that’s outside of the norm. They can finally create a new expectation for the size and speed of their testers.

To read more comments from IPC APEX EXPO 2020 attendees, click here.

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