IPC APEX EXPO 2020 Attendees Speak: Lance Davies


Reading time ( words)

Lance Davies, director of sales for Acroname 

Nolan Johnson: So what are your impressions of the show?

Lance Davies: I think it’s a fantastic show. The attendees walking the show are very representative of the electronics manufacturing industry and are from all different levels. It’s fantastic.

Johnson: What have you learned from talking to the customers this week?

Davies: That we need to talk to more customers, but that we are on the right path. I think we always have room to improve in terms of our booth and showing, but otherwise, what we have shown here has been well-received.

Johnson: And what does your company do?

Davies: We are a test instrumentation manufacturer. We provide tools for manufacturing test engineers to help them reduce the size and cost of their functional testers. We make test instrumentation that’s optimized for manufacturing test right in the middle for manufacturing and use—not high-end instrumentation that is optimized for validation tests, and not very low-end instrumentation that handles hobbyist-type applications.

Andy Shaughnessy: What are some of the biggest challenges in this segment?

Davies: Test engineers are always being pressed to be agile and reduce costs all the time. It’s a challenge that they face every single day. They’re getting compressed in the amount of time that they have to develop a test fundamentally. Acroname helps test engineers by removing traditional barriers to their ability to develop testers and changing the paradigm of the size, space, and complexity of what functional testers have been traditionally. We are creating elegant architectures for test engineers to quickly create solutions that scale for their customer’s needs.

Johnson: It’s always good to get out there and make sure that you’re talking to the customers to find what they’re looking for. What seems to be the hot button for your customers?

Davies: Our customers are always looking for ways to miniaturize their manufacture and functional test. They’re excited to have an option for instrumentation and for functional circuit tests that’s outside of the norm. They can finally create a new expectation for the size and speed of their testers.

To read more comments from IPC APEX EXPO 2020 attendees, click here.

Share




Suggested Items

Prepare for Next-level Professional Development at IPC APEX EXPO 2023

01/19/2023 | Julia Gumminger, IPC
IPC APEX EXPO 2023 will offer a refreshed Professional Development Course program. This year’s conference includes something for everyone, including informative courses catering to technical managers ready to level up their careers. Thirty-six courses will be offered on Sunday, Jan. 22 and Monday, Jan. 23. Attendees will find both updated content from veteran instructors and innovative courses from new instructors.

The First India Pavilion

12/19/2022 | Gaurab Majumdar, IPC
For the first time, IPC APEX EXPO will host an “India Pavilion,” showcasing 16 Indian companies promoting India’s electronics manufacturing capabilities. The initiative was undertaken by the Ministry of Commerce & Industry, Government of India, and implemented by the Indian government agency, Electronics and Computer Software Export Promotion Council (ESC) India.

R&D Takes Back Seat Amidst Chip Shortage—But It Shouldn’t

12/08/2022 | Malcolm Thompson, NextFlex
As the global chip shortage continues, companies may be tempted to put research and development on the backburner to conserve capital and prioritize production. A primary area of focus has been on increasing production capabilities to meet demand. In this drive to increase capacity, R&D has fallen to the wayside as some companies consider scaling back to refocus on the expansion of manufacturing capacity at current technology nodes. This is a hard choice to make for any company, and even R&D giants like Apple, known for its dedicated investments in innovation, have had to cut R&D budgets below original projections.



Copyright © 2023 I-Connect007 | IPC Publishing Group Inc. All rights reserved.