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OrCADX: High Performance That's Easy to Use

03/14/2024 | Andy Shaughnessy, I-Connect007
During DesignCon, I spoke with Chris Banton of EMA about the newest developments around OrCADX, which provides PCB designers with more design automation capability across the whole design process in an easy-to-use GUI. As Chris says, this tool is designed for agile design teams, and features an updated PCB UX, an enhanced 3D engine, SolidWorks integration, and AI for a superior user experience.

UHDI Fundamentals: Talking UHDI with John Johnson, Part 3

03/07/2024 | Steve Williams, The Right Approach Consulting LLC
American Standard Circuits is an early adopter of Averatek’s A-SAP process for its ultra high density interconnect (UHDI) products. In this final part of my interview with industry veteran John Johnson, vice president of business development at American Standard Circuits, we use photos, slides, and materials to discuss what he learned from his previous role at Averatek.

It’s Only Common Sense: It’s the Little Things That Matter

02/19/2024 | Dan Beaulieu -- Column: It's Only Common Sense
When it comes to business-to-business (B2B) customer service, it is often the little things that matter. While many companies focus on the big things, they ignore the little "softer things" that really create a great customer experience. I truly believe that the higher the technology a company produces, the lousier its customer service. It's as if those companies producing the highest tech products feel they deserve a pass for the easier, always important but more mundane, aspects of customer service.

IPC Global Insight Newsletter: It’s Happening Now, for You 

02/14/2024 | Nolan Johnson, I-Connect007
In this interview, Brian Knier, vice president and chief marketing officer at IPC, discusses the compelling reasons this newsletter is a must for a worldwide audience that wants to compete in this global marketplace. In this interview, Brian Knier, vice president and chief marketing officer at IPC, discusses the compelling reasons this newsletter is a must-read for a worldwide audience that wants to compete in this global marketplace. 

What Designers Should Know About Test

02/05/2024 | Andy Shaughnessy, Design007 Magazine
Bert Horner, president of The Test Connection, Inc. (TTCI) in Hunt Valley, Maryland, has been helping PCB designers address design-for-test challenges, as well as the need to consider DFT early in the design cycle. In this conversation, Andy Shaughnessy asked him to discuss some of the DFT issues that PCB designers need to be more aware of, and what designers can do to help PCB manufacturers avoid test problems farther down the line. As Bert says, many DFT snafus could be avoided if designers had a better understanding of the actual testing process.
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