Rebound Electronics Expands Asia Footprint


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Rebound has continued to expand its capabilities and resources across Asia throughout the pandemic. This latest investment opened a new office in Taipei, Taiwan, on November 1, 2021.

Taiwan is a very attractive market, having a unique combination of factors contributing to it being one of the world’s most strategic markets.

Due to: scale/market size, the population’s extremely advanced utilisation of information technology, design and manufacturing base for many blue-chip global brands, many strong domestic companies, both OEM and EMS and home to the world’s largest fabrication companies.

Given the strategic importance of Taiwan, Rebound has not simply set up a trading office but invested further by forming a Taiwanese entity.

Stacy Liao, Sales Director, based in Taipei, is heading up the Taiwan operation. She brings a wealth of industry experience & has been with Rebound for two years. Over that time, she has gained a deep understanding of our capabilities.

Stacy added, “I understand the Taiwanese market, Rebound, and the industry. I have approved job requisitions to hire for several roles in both sales and purchasing. This gives clients & the team a clear message on the long-term commitment by Rebound to Taiwan.”

The Taiwan operation will leverage both the Rebound Asia and Global Infrastructure and Resources thereby enabling clients to benefit from a global supply base and world-class capabilities combined with a local presence. The optimum is “Think global/act local combination.“

Grant Fairbairn MD Rebound Asia added: “We are still in the eye of the longest and deepest component supply shortage in the history of the industry. Customers are re-evaluating their supply chains, supply base, and logistic solutions to both keep production going today and in the future. Rebound Asia’s accelerated growth strategy is benefiting from both scenarios. We are and always will be 100% customer-focused."

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