-
- News
- Books
Featured Books
- smt007 Magazine
Latest Issues
Current IssueIPC APEX EXPO 2024 Pre-show
This month’s issue devotes its pages to a comprehensive preview of the IPC APEX EXPO 2024 event. Whether your role is technical or business, if you're new-to-the-industry or seasoned veteran, you'll find value throughout this program.
Boost Your Sales
Every part of your business can be evaluated as a process, including your sales funnel. Optimizing your selling process requires a coordinated effort between marketing and sales. In this issue, industry experts in marketing and sales offer their best advice on how to boost your sales efforts.
The Cost of Rework
In this issue, we investigate rework's current state of the art. What are the root causes and how are they resolved? What is the financial impact of rework, and is it possible to eliminate it entirely without sacrificing your yields?
- Articles
- Columns
Search Console
- Links
- Events
||| MENU - smt007 Magazine
David Pogue Keynote Opens IPC APEX EXPO 2022
February 28, 2022 | Pete Starkey, I-Connect007Estimated reading time: 2 minutes
There were just a few empty seats in the huge, main lecture hall of the San Diego Convention Center on January 25 as IPC APEX EXPO welcomed the opening keynote speaker, science and tech writer David Pogue. Despite the early time of 8:30 a.m., the crowd enjoyed his topic, “Disruptive technology and how it will affect your business: What’s coming by 2026?” Pogue took us on a short journey through some of the technological innovations that continue to accelerate the transformation of our lifestyles and gave us a preview of how we might succeed in a world we’ve never seen before.
Entertaining, informative, thought-provoking, and equal parts inspirational, amusing, and even frightening, Pogue delivered at high speed but in the laid-back style of a professional storyteller a message that captured the attention of an appreciative audience. “Please leave your questions in the chat box and Bob, you’re muted,” Pogue said, reminding us what a privilege it was to be at a live show with real people, after having for so long communicated through Zoom and its analogues.
With reference to his own family, he reflected upon the expanding generation gap catalysed by the introduction of the iPhone 15 years ago. Its most significant feature, other than the lack of buttons, was that it actually contained 35 sensors, and the numbers and functionalities of sensors in successive iterations of the device were increasing exponentially.
Pogue was not a great fan of the term “internet of things,” although he admitted that the concept of putting sensors inside ordinary devices could result in some meaningful applications. His example was domestic heating, where it had been estimated that 50% of people with programmable thermostat controls never programmed them. With appropriate sensors and a little artificial intelligence, an iPhone could detect when you were on the way home and learn to program the heating so that the house was nice and warm when you got there.
Unfortunately, the internet of things opportunity had resulted in the development of hundreds of smartphone apps for domestic devices of dubious utility, although the introduction of the smart speaker had enabled a new generation of useful and practical functions employing voice commands.
The internet of things had now evolved to include the “internet of buildings” and was progressing towards the “internet of cities,” with the interaction between the digital world and the physical world. But at the other end of the scale of physical size, developments in the capability of the smart watch were verging on the incredible. Current models were crammed with so many sensors and measured so many bodily functions and activities by a non-invasive method known as “wrist actigraphy” that they were not far from literally “knowing what the brain was doing.” Combining all these data streams and applying some artificial intelligence could potentially predict events such as attacks of atrial fibrillation, or even the onset of specific diseases, some time before any symptoms were outwardly apparent. A hundred thousand people had already agreed to allow Fitbit to use their personal measurement data in a study to investigate these possibilities.
To read this entire article, which appeared in the Real Time with… IPC APEX EXPO 2022 Show & Tell Magazine, click here.
RELATED VIDEO
Suggested Items
ASMPT to Exhibit Smart Manufacturing at IPC APEX EXPO 2024
03/27/2024 | ASMPTWith its innovative, data-driven Intelligent Factory concept and a comprehensive hardware and software portfolio around SMT production, market and innovation leader ASMPT will be a major presence at the IPC APEX EXPO 2024, the industry’s main event in California.
Mycronic to Showcase More Versatile, High-productivity Assembly Solutions at IPC APEX EXPO 2024
03/27/2024 | MycronicMycronic, the leading Sweden-based electronics assembly solutions provider, will continue to respond to growing customer demand for high-flexibility, high-productivity solutions for zero-defect PCB assembly at IPC APEX EXPO 2024 in Anaheim, CA on April 9 - 11.
TRI Launches New Advanced Packaging 3D CT AXI Solution
03/26/2024 | TRITest Research, Inc. (TRI) proudly announces the launch of the SEMI 3D CT AXI solution, TR7600F3D SII Plus, marking a paradigm shift in precision and reliability for high-reliability electronics manufacturing, such as the Advanced Packaging Industry.
Blackfox Ready for IPC APEX EXPO 2024
03/26/2024 | Andy Shaughnessy, I-Connect007Blackfox Training Institute offers IPC-certified training for a myriad of PCB assembly techniques and standard certifications. With many technologists beginning to eye retirement, this training is at a premium. I recently spoke with Jamie Noland, director of training and education for Blackfox, about the company’s latest educational efforts, and his plans for the upcoming IPC APEX EXPO, where Blackfox will be exhibiting.
iNEMI/IPC White Paper on Complex Integrated Systems Highlights Future Technology and Manufacturing Ecosystem Needs
03/25/2024 | IPCToday’s system solutions combine more varied functionality, such as digital, analog, optical, micro-mechanical, etc., packed into smaller form factors. As a result, electronics manufacturing has to deliver increasingly complex integration of diverse technologies with system designs that blur the distinction between chip, package, board, and assembly.