ASMPT, SMarTsol Celebrate Training Facility Grand Opening in Querétaro, Mexico

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ASMPT and its partner SMarTsol Technologies announced the official grand opening SMarTsol’s training facility in the Mexican state of Querétaro, which is becoming an increasingly influential region for electronics manufacturing. To mark the milestone, ASMPT and SMarTsol welcomed over 50 attendees representing several local electronics companies for a two-day event dedicated to ASMPT technology.

The program began with a presentation about Open Automation and the factory efficiency and quality benefits of ASMPT’s open communication protocols. Following this introduction, customers and future customers were divided among four rotational demonstrations for in-depth learning and discussions about specific ASMPT technologies and their role in enabling Open Automation. These included the SIPLACE TX placement platform with WORKS Command Center operator guidance tools; DEK TQ high-speed, high-accuracy screen printer, which maximizes operating time with minimal required assists; Factory Equipment Center for modular, scalable maintenance and management of all factory equipment, independent of supplier; and, ASMPT Academy learning platform that delivers a learn-as-you-like approach with interactive online, instructor-led and 3D virtual reality options.

ASMPT’s Americas Marketing Manager, Mark Ogden, who participated in the event, commented on the importance of this resource: “As major electronics OEMs, particularly in the automotive sector, have established a notable presence in Querétaro to serve the Americas markets, training facilities like SMarTsol’s are critical. ASMPT has a long and established commitment to the Mexican electronics industry, and our investment in Querétaro alongside our partner, SMarTsol, is the natural progression of our promise to serve customers locally to enable manufacturing success.”

High demand for Smart Factory training

According to ASMPT and SMarTsol staff, the response to the facility grand opening and two-day ASMPT instructional overview was overwhelmingly positive. Many attendees commented that this program was the first of its kind in the region, allowing them to dive deep into the benefits of ASMPT equipment and software, and understand more about SMarTsol’s comprehensive sales, support and training expertise.

“We have been serving the electronics sector in Mexico for over ten years,” said Ivan Romo, SMarTsol General Manager. “Our Querétaro distribution, demonstration and training center joins six other Mexico-based SMarTsol locations to support high-tech customers with differentiated service from a team with an average of 25 years of experience. Clearly, this expertise resonated with our attendees, as the appetite for local, in-depth training was evident.”

Following the launch of last month’s ASMPT training, classes at SMarTsol’s Querétaro facility for September, October and November are already filling up. Please contact your local ASMPT or SMarTsol sales representative for more details.


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