SMTAI 2022: Like a Tesla in a Drag Race


Reading time ( words)

If you’ve ever experienced an electric car launching from a dead stop, felt the torque and acceleration that a motor made of magnets and copper coils can deliver over a combustion engine, then you’ll have a sense for how this year’s SMTAI took off—both literally and figuratively.

The launch to the event was John Thomas’ keynote on “the EV conundrum.” Thomas is a key executive with Autel, a new startup specializing in EV chargers. Early in his presentation, referring to the industry and government commitments to stop selling combustion engine automobiles by 2035, Thomas said, “Never have I seen an adoption happen as fast as this.”

Later, however, he used a pair of photographs to illustrate how we’ve transitioned even faster in the past. One photo showed a New York City street in 1903, with a crush of horse-drawn carriages and a lone automobile. The second photo, taken of a NYC street in 1913, showed a traffic jam of automobiles, with a single horse-drawn carriage. Did the hay-selling companies transition to gasoline?  

SMTAI22-floor4.jpg

Thomas’ keynote positively dripped with optimism wrapped in uncertainty. By the end of his speech, it was clear that the automobile will eventually be made up of 94% electronics and 6% mechanics. Clearly, in the automotive industry overall, the hay-sellers of today will need to pivot to new business models. Simultaneous optimism and urgency was the takeaway from the keynote.

SMTAI22-floor3.jpg

Moments later, the show launched like a Tesla in a drag race. Just 90 minutes into the show, multiple exhibitors I talked to proclaimed that they’d already taken more customer leads than during the entire show in 2021. Attendees were here to learn and, most likely, make some purchase decisions. The technical conference tracks and the networking events continue through tomorrow.  

We’ll be posting audio interviews from the show on our Real Time with… SMTAI site. Keep checking back for more show coverage over the next few months. See you on the road.

 

 

Share




Suggested Items

New Growth Opportunities Worldwide for BTU

10/26/2022 | Nolan Johnson, I-Connect007
It’s not just automotive and medical devices for which capital equipment manufacturers like BTU International are finding a market. It’s also not just domestic. Bob Bouchard says his company has seen an uptick in sales after the pandemic into more “purpose-built” equipment with sophisticated requirements and very tight process control. It’s meant an increase in sales staff as well. It’s encouraging news ahead of BTU International’s exhibit at SMTA International next week.

Optimizing Test Engineering Practices for High-Mix Electronics Manufacturing

08/15/2022 | Mark Laing, Siemens Digital Industries Software
For PCB and assembly manufacturers, test engineering has become a critical factor in enhancing the profitability of new product introductions (NPIs). Given the trend toward high-mix, low-volume production, the journey from design data to an automated PCB testing program must be quicker and more efficient than ever before. In this article, we will discuss how to optimize the efficiency of the test engineering process in accordance with these new market realities.

Mining for Metals Requires a Long View

06/15/2022 | Nolan Johnson, I-Connect007
Nolan Johnson talks with Shaun Dykes, a 50-year expert in the mining industry. Dykes gives a concise primer on mining development, and the amount of time and effort required to develop and supply the mineral resources we depend upon for the manufacture of printed circuit boards. There are many factors that play into when and where a mine is developed—and what can prevent a mine from ever producing minerals.



Copyright © 2022 I-Connect007 | IPC Publishing Group Inc. All rights reserved.