-
- News
- Books
Featured Books
- smt007 Magazine
Latest Issues
Current IssueBox Build
One trend is to add box build and final assembly to your product offering. In this issue, we explore the opportunities and risks of adding system assembly to your service portfolio.
IPC APEX EXPO 2024 Pre-show
This month’s issue devotes its pages to a comprehensive preview of the IPC APEX EXPO 2024 event. Whether your role is technical or business, if you're new-to-the-industry or seasoned veteran, you'll find value throughout this program.
Boost Your Sales
Every part of your business can be evaluated as a process, including your sales funnel. Optimizing your selling process requires a coordinated effort between marketing and sales. In this issue, industry experts in marketing and sales offer their best advice on how to boost your sales efforts.
- Articles
- Columns
Search Console
- Links
- Events
||| MENU - smt007 Magazine
SMTAI 2022: Like a Tesla in a Drag Race
November 3, 2022 | Nolan Johnson, I-Connect007Estimated reading time: 1 minute
If you’ve ever experienced an electric car launching from a dead stop, felt the torque and acceleration that a motor made of magnets and copper coils can deliver over a combustion engine, then you’ll have a sense for how this year’s SMTAI took off—both literally and figuratively.
The launch to the event was John Thomas’ keynote on “the EV conundrum.” Thomas is a key executive with Autel, a new startup specializing in EV chargers. Early in his presentation, referring to the industry and government commitments to stop selling combustion engine automobiles by 2035, Thomas said, “Never have I seen an adoption happen as fast as this.”
Later, however, he used a pair of photographs to illustrate how we’ve transitioned even faster in the past. One photo showed a New York City street in 1903, with a crush of horse-drawn carriages and a lone automobile. The second photo, taken of a NYC street in 1913, showed a traffic jam of automobiles, with a single horse-drawn carriage. Did the hay-selling companies transition to gasoline?
Thomas’ keynote positively dripped with optimism wrapped in uncertainty. By the end of his speech, it was clear that the automobile will eventually be made up of 94% electronics and 6% mechanics. Clearly, in the automotive industry overall, the hay-sellers of today will need to pivot to new business models. Simultaneous optimism and urgency was the takeaway from the keynote.
Moments later, the show launched like a Tesla in a drag race. Just 90 minutes into the show, multiple exhibitors I talked to proclaimed that they’d already taken more customer leads than during the entire show in 2021. Attendees were here to learn and, most likely, make some purchase decisions. The technical conference tracks and the networking events continue through tomorrow.
We’ll be posting audio interviews from the show on our Real Time with… SMTAI site. Keep checking back for more show coverage over the next few months. See you on the road.
Suggested Items
Insulectro’s 'Storekeepers' Extend Their Welcome to Technology Village at IPC APEX EXPO
04/03/2024 | InsulectroInsulectro, the largest distributor of materials for use in the manufacture of PCBs and printed electronics, welcomes attendees to its TECHNOLOGY VILLAGE during this year’s IPC APEX EXPO at the Anaheim Convention Center, April 9-11, 2024.
ENNOVI Introduces a New Flexible Circuit Production Process for Low Voltage Connectivity in EV Battery Cell Contacting Systems
04/03/2024 | PRNewswireENNOVI, a mobility electrification solutions partner, introduces a more advanced and sustainable way of producing flexible circuits for low voltage signals in electric vehicle (EV) battery cell contacting systems.
Heavy Copper PCBs: Bridging the Gap Between Design and Fabrication, Part 1
04/01/2024 | Yash Sutariya, Saturn Electronics ServicesThey call me Sparky. This is due to my talent for getting shocked by a variety of voltages and because I cannot seem to keep my hands out of power control cabinets. While I do not have the time to throw the knife switch to the off position, that doesn’t stop me from sticking screwdrivers into the fuse boxes. In all honesty, I’m lucky to be alive. Fortunately, I also have a talent for building high-voltage heavy copper circuit boards. Since this is where I spend most of my time, I can guide you through some potential design for manufacturability (DFM) hazards you may encounter with heavy copper design.
Trouble in Your Tank: Supporting IC Substrates and Advanced Packaging, Part 5
03/19/2024 | Michael Carano -- Column: Trouble in Your TankDirect metallization systems based on conductive graphite or carbon dispersion are quickly gaining acceptance worldwide. Indeed, the environmental and productivity gains one can achieve with these processes are outstanding. In today’s highly competitive and litigious environment, direct metallization reduces costs associated with compliance, waste treatment, and legal issues related to chemical exposure. What makes these processes leaders in the direct metallization space?
AT&S Shines with Purest Copper on World Recycling Day
03/18/2024 | AT&SThe Styrian microelectronics specialist AT&S is taking World Recycling Day as an opportunity to review the progress that has been made in recent months at its sites around the world in terms of the efficient use of resources: