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Can a Small Business Succeed in China?
April 6, 2007 |Estimated reading time: Less than a minute
Many PCB and EMS suppliers have headed to <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />China, following the supply chain as it sets up shop in the fastest growing electronics market in the world. While larger suppliers have been able to forge ahead in China without worrying about immediate results, what about small businesses? How can a smaller enterprise weather the storms that occur all over the Chinese manufacturing landscape?<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
Our Real Time with...CPCA program posed this question to the leaders of two small businesses in China. John Nash of Cerambus and Bob Neves of Microtek Laboratories. John Nash, founder of Cerambus, re-invented his business for the Chinese market. He discusses how his business learned some tough lessons in the Chinese market.