Data I/O Announces New SentriX Security Provisioning Services in Japan Through Noa Leading

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Data I/O Corporation, the leading global provider of advanced security and data deployment solutions for security ICs, microcontrollers and memory devices announces Noa Leading Co., Ltd will offer SentriX security provisioning services in Japan. Noa Leading Co. is Data I/O’s exclusive sales distribution partner in Japan and is an established supplier of programming services to the Japan market. Security provisioning will be available to customers effective immediately.

“Mass-market adoption of IoT devices is driving demand for OEMs (Original Equipment Manufacturers) to design and manufacture secure products. Data I/O is excited to work with Noa Leading to establish the first SentriX security provisioning service in Japan,” states Anthony Ambrose, president and CEO of Data I/O Corporation. “Noa Leading is well respected in the Japanese market with strong established relationships with semiconductor partners and has demonstrated a strong capability for high quality product, service, and technical support. Noa Leading is well positioned to represent Data I/O in Japan’s electronics market.”

“Over the past 8 years Noa Leading Co., Ltd. has successfully programmed millions of devices through our programming service utilizing PSV7000 systems from Data I/O,” states Shosei Tamayama, president and CEO of Noa Leading Co., Ltd.  “Noa Leading is excited to expand our data programming service to offer security provisioning to our Japanese customers.  By upgrading our PSV7000 to add Data I/O’s SentriX security provisioning capability, implementing physical security at our facility, and achieving ISO 27001 certification Noa can deliver simplified IoT security and data programming solutions to OEMs of any size cost-effectively.”

The SentriX security deployment platform enables Noa Leading and OEMs to easily define security profiles and provision microcontrollers and authentication ICs “integrated circuits” at the chip level before shipping the device to the manufacturing line for board assembly. Because the SentriX platform supports many security use cases and is scalable, this capability is available to OEMs with low volume but is also cost-effective for high-volume production.


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