-
- News
- Books
Featured Books
- smt007 Magazine
Latest Issues
Current IssueIPC APEX EXPO 2024 Pre-show
This month’s issue devotes its pages to a comprehensive preview of the IPC APEX EXPO 2024 event. Whether your role is technical or business, if you're new-to-the-industry or seasoned veteran, you'll find value throughout this program.
Boost Your Sales
Every part of your business can be evaluated as a process, including your sales funnel. Optimizing your selling process requires a coordinated effort between marketing and sales. In this issue, industry experts in marketing and sales offer their best advice on how to boost your sales efforts.
The Cost of Rework
In this issue, we investigate rework's current state of the art. What are the root causes and how are they resolved? What is the financial impact of rework, and is it possible to eliminate it entirely without sacrificing your yields?
- Articles
- Columns
Search Console
- Links
- Events
||| MENU - smt007 Magazine
After the Show: Share What You’ve Learned
February 27, 2023 | Nolan Johnson, I-Connect007Estimated reading time: 2 minutes
You’ve just attended a trade show, spending time in conference classes, seeing some new ideas that you think could help your company. What’s your next step? I asked IPC design instructor Kris Moyer to share his thoughts, and he explained how to best share your newfound information, convince management to adopt what you’ve learned, and build on this momentum.
Nolan Johnson: Kris, staff members have attended conference classes at the trade show, learned some new techniques and processes, so what’s next?
Kris Moyer: It’s simple: You present and disseminate it to your co-workers. First, the individual who learned that technique at the trade show might have a small get-together with senior design engineers and say, “Here's what I saw. This is my understanding of it. Does this look like something that would be useful to us?”
Then you have a working lunch. Maybe you contact the company or the individual who presented the new information, and see about bringing them in as a consultant to teach the technique to your company. In some bigger companies, management may have to approve in-house training. But a lot of times you just go to the show, get the information, bring it back, and you disseminate it.
Johnson: I'm sure it would help to have a prep meeting with management before the show so you could set expectations about what to look for and pay attention to.
Moyer: Exactly. Have a prep meeting with your manager before the show. I worked with a fairly large company once, and they basically said, “As soon as you get back, give us a write-up of what you saw, and what you thought would be beneficial to the company.” Then management would have their own meeting and hopefully say, “Oh yeah, this does sound cool; we want more information on this kind of thing.”
But sometimes, the information may not be as applicable to your company as you thought. You think, “This is really more for a fabricator. They would be more interested in this than we are. I’ll talk to my fabricator about it, but it’s not really something I need to analyze now.”
Johnson: Exactly. Let’s say you’re a designer and you’ve been speaking about the design side. Compare and contrast how this works on the manufacturing side. How does the process differ?
Moyer: On the fabrication side of things, as well as for assembly companies, materials providers, and so on, it's really the same.
Maybe you learned a newer technique for calculating the intermetallic bond strength of ENIG, or gold bond. Maybe you took a course on reduction of glass fracturing during the lamination process. Whatever you learned, present it.
If the course you took is a fit for your niche, you just take it back to your company. After that, you might consider online courses on this topic, or bring the presenter in as a consultant to give you more hands-on specifics for manufacturers.
To read this entire article, which appeared in the February 2023 issue of SMT007 Magazine, click here.
Suggested Items
KIC’s Miles Moreau to Present Profiling Basics and Best Practices at SMTA Wisconsin Chapter PCBA Profile Workshop
01/25/2024 | KICKIC, a renowned pioneer in thermal process and temperature measurement solutions for electronics manufacturing, announces that Miles Moreau, General Manager, will be a featured speaker at the SMTA Wisconsin Chapter In-Person PCBA Profile Workshop.
The Drive Toward UHDI and Substrates
09/20/2023 | I-Connect007 Editorial TeamPanasonic’s Darren Hitchcock spoke with the I-Connect007 Editorial Team on the complexities of moving toward ultra HDI manufacturing. As we learn in this conversation, the number of shifting constraints relative to traditional PCB fabrication is quite large and can sometimes conflict with each other.
Standard Of Excellence: The Products of the Future
09/19/2023 | Anaya Vardya -- Column: Standard of ExcellenceIn my last column, I discussed cutting-edge innovations in printed circuit board technology, focusing on innovative trends in ultra HDI, embedded passives and components, green PCBs, and advanced substrate materials. This month, I’m following up with the products these new PCB technologies are destined for. Why do we need all these new technologies?
Experience ViTrox's State-of-the-Art Offerings at SMTA Guadalajara 2023 Presented by Sales Channel Partner—SMTo Engineering
09/18/2023 | ViTroxViTrox, which aims to be the world’s most trusted technology company, is excited to announce that our trusted Sales Channel Partner (SCP) in Mexico, SMTo Engineering, S.A. de C.V., will be participating in SMTA Guadalajara Expo & Tech Forum. They will be exhibiting in Booth #911 from the 25th to the 26th of October 2023, at the Expo Guadalajara in Jalisco, Mexico.
Intel Unveils Industry-Leading Glass Substrates to Meet Demand for More Powerful Compute
09/18/2023 | IntelIntel announced one of the industry’s first glass substrates for next-generation advanced packaging, planned for the latter part of this decade.