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Attracting New Customers: The Key to Success
May 26, 2009 | Real Time with...IPCEstimated reading time: Less than a minute
Susan Mucha sits down with Steve Gold to discuss a course on program management certification she taught this year at APEX. The course focused on ways to attract new customers, how to go through the sales cycle more efficiently and how to build account strategy plans that allow companies to grow their customer base.
If you missed the inaugural presentation, look for a repeat performance at an upcoming IPC show.
Find It, Book It, Grow It. - A Robust Guide to Account Acquisition in Electronics Manufacturing Services, is available through the IPC Bookstore and online retailers. For more information, visit www.powell-muchaconsulting.com.
Be sure to check back on Friday--we'll be featuring a second interview with Susan Mucha focusing on manufacturing in Singapore.