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IPC Launches Online Exhibits
August 5, 2008 |Estimated reading time: 1 minute
BANNOCKBURN, Ill. IPC Association Connecting Electronics Industries introduced the IPC Midwest Online Exhibit Hall Beyond the Show Floor. The virtual exhibit hall takes visitors beyond the show floor with special features that provide relevant industry information in an easy-to-access and navigate format. Developed as an extension to its existing annual exhibitions, IPC Midwest Conference & Exhibition in September and soon IPC APEX EXPO in April, the new online exhibit hall expands the selling and buying cycle to year round.
"We want to better connect visitors with our industry's top suppliers in order to help them make informed buying or business decisions throughout the year," said Sarah Martino, exhibit operations manager with IPC. "In developing our new online exhibit hall, our ultimate goal was to create an organized and intuitive site that anyone could navigate with ease." Visitors to www.ipcmidwestshow.org/exhibitors will discover company information, new product descriptions, photos, and links to audio and video.
Product searches by category or keywords enable visitors to pull competitive information together without having to travel to multiple sites. "The site is a wonderful way for attendees to prepare for our upcoming shows," said Alicia Balonek, IPC director of trade show operations. "The majority of the attendees at IPC Midwest and IPC APEX EXPO are there to do business and make purchases. One of the features we've added, My Midwest, enables attendees to create their own personalized plans for visiting the exhibitors they need to see and viewing all the exhibitors' pertinent information, even their exact locations on the show floor."
The new online exhibit hall is accessible to those who are not able to attend the upcoming shows as well. "There's a wealth of supplier information available that makes the search for equipment or supplies so much easier," said Balonek. For exhibitors, the new online exhibit hall is a value-added benefit.
For more information, visit www.ipcmidwestshow.org/exhibitors, or contact Sarah Martino at sarahmartino@ipc.org.