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OK International Reduces Prices in Europe
February 4, 2008 |Estimated reading time: Less than a minute
GARDEN GROVE, Calif. OK International announced that prices in Europe for its soldering and rework equipment and tools were headed downwards by as much as 20%. This is based on market demands in an increasingly global market for electronics assembly equipment.Tom Seratti, VP global sales and marketing, said, "We saw an opportunity to take a holistic view of our position I Europe and have made changes to both our organizational structure and pricing policies. OK International offers exceptional soldering and rework processes, highlighted by our globally recognized SmartHeat technology. These moves will assist us in delivering that technology to an even broader market than ever before."
Whether Ok's move to reduce prices in Europe is a trend in the industry or, more than likely, just a decision by one company is yet to be seen.For more information, visit www.okinternational.com