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4th Webinar Tackles Competitive EMS Branding
September 6, 2007 |Estimated reading time: Less than a minute
Powell-Mucha Consulting, in collaboration with the SMTA, will host the final portion of its EMS Webinar series, "Guide to Building a Competitive EMS Brand: Integrating EMS Marketing, Sales, and Operations in the Account Acquisition Process," on Wed., September 12, from 1-2:30 p.m. EST.
The series is aimed at helping EMS providers understand how to best differentiate their services to customers; as well as market internal competencies such as RoHS conversion support, project launches, lean manufacturing, product design, and post-manufacturing support. The online presentation specifically covers topics such as translating marketing value propositions to actual service packages, creating industry-specific messages, creating the operations "sales team," ad the role of marketing in plant tours, proposals, and existing customer account growth.
For information and registration visit www.smta.org/education/presentations/presentations.cfm. The cost is $75 for SMTA members, $150 for non-members. To obtain a copy of the first three Webinars in the series, contact Sue Mucha.