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DEK Puts Local Imprint on Website
August 20, 2007 |Estimated reading time: Less than a minute
FLEMINGTON, N.J. DEK introduced a regional-content feature to its website, enabling visitors to view product, process, and company information in local languages and tailored to the production parameters of a region. Users select Asia, Europe, or U.S. content when entering the site.
DEK then stores users' regional preferences and automatically directs them to regional microsites at subsequent visits. The preference can be changed by the user by selecting a tool on the company's homepage. Along with translations to local languages, the regionalized content identifies product and process solutions based on the markets of the three areas. To access regional portals, visit www.dek.com.
The localized content divisions are part of a corporate initiative to develop DEK's website. Other efforts include improving key product and process areas, such as alternative energies and mass-imaging screens. For more information on web-based updates, contact DEK.