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EMS Webinar Covers Account Acquisitions
August 17, 2007 |Estimated reading time: Less than a minute
EL PASO, Texas The third of a four-part Webinar series, "Guide to Building a Competitive EMS Brand," will focus on acquiring OEM accounts. Presenter Susan Mucha, Powell-Mucha Consulting, Inc., will review lead qualification, sales call efficiency, and marketing effectiveness. "EMS Account Acquisition Strategy," August 22 from 12:30 EST, is co-sponsored by the SMTA.
Mucha will discuss methods for profiling the OEM decision team, how to develop a robust lead-qualification system, and implementing a mindshare maintenance system to minimize wasted sales calls. The presentation will conclude with a review of measurement strategies for marketing and sales effectiveness. To learn more and register for the event, visit the SMTA Website, or visit our Events page.
Parts one Understanding Competitive Advantage in EMS Services and two EMS Marketing Basics are archived and available from Susan Mucha at smucha@powell-muchaconsulting.com.