Dilbert Creator Keynotes ATExpo

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NORWALK, Conn. The Assembly Technology Expo (ATExpo) will feature a keynote address delivered by syndicated cartoonist Scott Adams, creator of Dilbert. Introduced in 1989, the Dilbert cartoon reaches 65 countries through 2,000 news outlets. Adams will open the event with his address at 9p.m., September 26, 2006, at the Donald E. Stephens Convention Center in Rosemont, Ill.

Adams, who suffered through clerical, programming, and management positions prior to Dilbert's success, created the cubicle-confined character to illustrate challenges in demand, supply, resources and with co-workers. In a thought-provoking example of Dilbert's connection to the modern business world, Kel Marden-Kish, industry vice president of Reed Exhibitions, mused that, with an engineering degree from MIT, Dilbert could easily be an attendee at ATExpo.

The topic of Adams' keynote was not announced, but it may touch on the plight of "nerd's nerds" in the workplace, blurry target-market roadmaps, and unclear product direction. Clueless bosses be advised.

ATExpo will be held September 26 28, 2006, in cooperation with SMTA International. For more information visit www.atexpo.com.



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