Hover-Davis Launches Direct Products Division, Co-founder Retires


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ROCHESTER, N.Y. — Hover-Davis Inc. has established a Direct Products Division to provide feeding products and services to its OEM partners and direct customers.

Roland Heitmann, general manager, will lead the division, focusing on development, manufacturing, marketing, and support of intelligent tape, label, tray, and direct die feeders for electronics assembly platforms.

The division will continue to provide products and services to support the needs of end users directly, while expanding OEM partnerships. However, the change is based on co-founder John Hover's decision to retire from the company. With the division's launch, Hover reportedly will remain close for support and guidance.

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