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DEK Names New Product Manager for European Distributed Products
January 17, 2005 |Estimated reading time: 1 minute
FLEMINGTON, N.J. — DEK has appointed Guler Basol as the new product manager for its European Distributed Products (Consumables) division, based in Germany. Basol brings substantial sales and product management experience to the role, gained within the automotive industry.
DEK has newly created this position to help drive its Distributed Products business from a regional rather than global basis to serve customers better. It is Basol's mission to develop strategies for approaching the European market with the right Consumables products and support to meet the requirements of local customers.
Basol's key responsibilities also include continuing to develop and shape DEK's European Distributed Products business, which has grown 10% to 15% each year over the last three years, taking full advantage of opportunities, including e-business.
DEK's European Distributed Products business unit, which incorporates Consumables and Spares, underpins DEK's three other European units: Engineered Products (stencils, screens, toolings), Service and Support and Printing Machines. Basol is playing a key role at the heart of DEK's European business, working in conjunction with all business units.
"Basol's position is a highly strategic one," explains Michael Brianda. "Our Consumables business was formerly run on a global basis, but global contracts for consumables are rare as customers in different regions have diverse needs, and don't ask for the same products. Service expectations also vary across the globe—for example, Europe is a very service-oriented market. So, we decided we could handle Consumables sales and service better on a regional basis, serving local customers' needs by sourcing and supplying local products."