ElectronicaChina and ProductronicaChina 2004 Provide Focused Emphasis on Electronics Components, Production

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Shanghai — In 2004, Munich Trade Fairs International addresses the electronics industry in China with two focused areas of emphasis.

The electronicaChina show is the 3rd International Trade Fair for Components, Assemblies and Photonic Technologies, which includes laser technology. ProductronicaChina presents the world of electronics production. The organizers are fulfilling market demands for a stronger focus, to the benefit of both visitors and exhibitors. The fairs are being held from March 17 through 19, 2004; the venue is the Shanghai New International Expo Center (SNIEC).

electronicaChina is the area for electronic components and assemblies. The portfolio of exhibiting companies from China, Southeast Asia, Europe and the U.S. extends from semiconductors, embedded systems, sensors, MEMS, passive components, switches and relays, to system components, electronic design and display technology. electronicaChina also features products and technologies from the field of photonics, such as optical components and sensors; optical information and communications technologies; and imaging equipment.

The companies from the field of power electronics are presenting their products and applications within electronicaChina at PCIM China. That represents the most important event for this market in China. The International Conference and Exhibition for Power Electronics, Intelligent Motion and Power Quality is a separate segment with international exhibitors supplemented by an extensive specialist conference.

In the People's Republic of China, investments in production technologies and systems are rising all the time. To an increasing extent, the electronics industry in China is able to cover the enormous national demand with its own production plants for components and assemblies. The associated demand for production equipment is catered to by ProductronicaChina, which is being held this year for the first time as a separate trade fair area in Shanghai. Here, trade visitors can find production systems for semiconductors, displays and assemblies, microsystems technology, mounting technologies, production logistics and materials flow, testing, and measurement techniques.

Exhibitors gain from the new concept of the event because they can present their products and services to an international public in a clearly defined environment. The event also becomes more transparent for the trade visitors, first and foremost engineers and technicians, purchasers and managers. They can find information on the latest state of technology and the competitive situation in their particular field, and can hold personal talks on the spot with potential suppliers and trading partners.

Together, electronicaChina and ProductronicaChina form a presentation and communications forum for one of the world's most promising electronics markets. Even in 2002, the Chinese semiconductor market was worth US $ 11 billion, or 7 percent of the worldwide figure of US $155 billion. By 2006, China is expected to have doubled its volume to US $22 billion, by then making up some 9 percent of the total world market.

In 2003, when production technology was still an integral part of electronicChina, more than 24,000 trade visitors from China and abroad attended this key regional fair with PCIM China and the parallel held SEMICON China. In a questionnaire conducted during the fair, almost 70 percent of the 260 exhibitors at electronicChina assessed the event as "good" or "very good" and expressed their intention to take part again in 2004. Among the visitors, as many as 85 percent awarded the rating "good" or "very good."



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