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IPC Annual Meeting Keynote Focus to be 'Avoiding Commoditization in a Competitive Landscape'
June 26, 2003 |Estimated reading time: 2 minutes
Northbrook, Ill. — IPC — Association Connecting Electronics Industries announces that Jim Gilmore, co-founder of Strategic Horizons LLP, will be the keynote speaker at the 2003 IPC Annual Meeting, taking place September 28 through October 2, at the Minneapolis Convention Center in Minneapolis, Minn.
In his presentation on Tuesday, September 30 at 8 a.m., entitled "Breaking the Commoditization Trap: Competing in the Experience Economy," Gilmore will describe the nature of the emerging "Experience Economy."
While many goods and service providers continue to compete solely on price, Gilmore believes that people today truly desire experiences that engage them in a personal and memorable way more than they desire the lowest price. According to Gilmore, these experiences are a distinct form of economic output, as distinct from services as services are from goods, and will increasingly provide the basis of differentiating any enterprise.
Both technical and management teams will learn design principles for staging compelling experiences and the ways any company, whether providing commodities, goods, services or other experiences, can stage marketing experiences that break the traditional price-based demand for offerings.
Gilmore is co-founder of Aurora, Ohio-based Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. He works with management teams to grasp the nature of the emerging "Experience Economy" and envision their role in it, whether it be staging experiences, guiding transformations or mass customizing any economic offering. Gilmore has written numerous articles on business strategy and innovation for such publications as the Harvard Business Review, The Wall Street Journal, Strategy & Leadership, Context and The Journal of Cost Management and is the co-author of the book "The Experience Economy: Work Is Theatre and Every Business a Stage."
He began his career with Procter & Gamble and then spent more than 10 years consulting with Cleveland Consulting Associates and Computer Sciences Corp., heading up CSC Consulting's process innovation practice. Gilmore is a certified instructor in the lateral thinking methodologies of Edward Debono, Ph.D., and is a member of both the Creative Education Foundation and the Creative Thinking Association of America. He also serves on the faculty of The Institutes for Organization Management for the U.S. Chamber of Commerce, and works with both for-profit and non-profit enterprises to foster innovative thinking. Gilmore is a graduate of the Wharton School of the University of Pennsylvania.
IPC is a trade association dedicated to the competitive excellence and financial success of its more than 2,300 member companies, which represent all facets of the electronic interconnection industry, including design, printed circuit board manufacturing and electronics assembly. For more information, visit www.ipc.org.