Direct Marketing Strategy Paying Off


Reading time ( words)

Approaching 50 years in the business of supplying assembly equipment to the small-to-medium user, with an emphasis on understanding the needs of the customer and providing the best in value and service, Manncorp's Henry Mann and Ed Stone believe in direct marketing with readily accessible information.

Watch the interview here.

Share

Print


Suggested Items

The IPC Education Foundation’s New Column

01/27/2020 | I-Connect007 Editorial Team
The IPC Education Foundation’s new column with I-Connect007 will feature Charlene Gunter du Plessis, Aaron Birney, and Corey Lynn. These IPC Education Foundation members will share updates on programs and activities here. Find out more about the authors below and read "Foundations of the Future" in the SMT007 Week Newsletter.

The One Thing

05/14/2019 | Nolan Johnson, I-Connect007
The vast majority of the problems that we run into fall to the categories of communication and information. As with the old 'telephone game,' each time information goes from one party to another, the risk of misinterpretation increases. If we are given unclear information from a customer, we may not be able to give the right information to our partner.

Successful Sales Strategies

12/30/2016 | Stephen Las Marias, I-Connect007
At the recent NIDays 2016 event in Singapore, Matej Krajnc of National Instruments speaks with I-Connect007's Stephen Las Marias about the challenges for sales and marketing executives in the electronics manufacturing industry, effective sales strategies, and key attributes of a sales person. He also shares his outlook on some of the key technology trends for next year.



Copyright © 2021 I-Connect007. All rights reserved.