Arrow Electronics Redesigns Verical.com


Reading time ( words)

Arrow Electronics, Inc. today announced the redesign of Verical.com, the company’s online electronics components superstore. The redesigned Verical.com features a new homepage with an easy-access parts search, mobile compatibility, multilingual accessibility and more prominent information about the manufacturers selling warrantied, traceable parts through the site.

“At Arrow, we work in the world of five years out to help our customers and partners innovate and stay ahead of the curve,” said Matt Anderson, Arrow’s chief digital officer. “We also apply this forward-thinking to our global business, which is why Arrow is making strategic e-commerce and digital investments.”

Arrow’s digital team redesigned the Verical.com homepage in May to provide users with faster access to the site’s comprehensive parts-search tool, where they can search by manufacturer, part number or category. Since that time, the conversion rate for users accessing Verical.com through the homepage has climbed 30 percent.

Arrow’s digital team redesigned Verical.com using HTML 5, making the site fully functional and viewable on any mobile device. As a result, Verical.com traffic from mobile devices is now up almost 70 percent.

The redesigned Verical.com also features a simplified Chinese language option. Arrow plans to roll out additional language translations over the coming months.

Finally, the Verical.com homepage now provides visitors with additional context and information about the site—including its association with Arrow. The homepage also prominently features the manufacturers and franchised distributors who publish their unsold parts at competitive prices on Verical.com.

Acquired by Arrow Electronics in 2010, Verical.com boasts the world’s largest inventory of in-stock, warrantied and traceable components—over 450 of the world’s leading manufacturers and their franchised distributers publish their unsold, warrantied inventories at competitive prices on Verical.com. Listings are refreshed as often as every 10 minutes; components can be purchased in real-time and shipped almost immediately. Existing Arrow customers can easily use their payment terms, credit lines and pre-payment discounts on Verical.com.

About Arrow Electronics

Arrow Electronics is a global provider of products, services and solutions to industrial and commercial users of electronic components and enterprise computing solutions. Arrow serves as a supply channel partner for more than 100,000 original equipment manufacturers, contract manufacturers and commercial customers through a global network of more than 460 locations in 56 countries.

Share

Print


Suggested Items

What’s Driving AOI Innovation and Collaboration?

03/25/2020 | Brent Fischthal, Koh Young America
When we look at the optical inspection market growth trajectory, we can see how process challenges helped create innovations. For example, solder paste inspection (SPI) has undergone a shift from 2D to 3D because the 2D inspection technologies manufacturers traditionally used to collect solder deposit images could not solve shadowing problems. Thus, companies developed 3D SPI to capture the printed solder paste height to accurately measure the total volume of paste printed. Several years later, we see the same need for surface-mounted component inspection with AOI systems.

This Month in SMT007 Magazine: Business Practices Drive the Smart Factory, Not the Other Way Around (Part 1)

03/19/2020 | I-Connect007 Editorial Team
In Part 1 of this conversation, Sagi Reuven— business development manager at Mentor, a Siemens Business—makes the case that smart factory implementations must start with traditional process analysis and improvement before the data capture process is useful. He also covers how sometimes the key to utilizing Industry 4.0 comes from a change in mindset rather than a drastic change or investment in new equipment or processes.

IPC APEX EXPO 2020 Attendees Speak: Travis Smith and Mindy Sanchez

03/16/2020 | I-Connect007 Editorial Team
"I’m seeing a lot of great manufacturers and different equipment that’s available in the market, as well as new, emerging technologies," said Travis Smith of Ball Aerospace. "I’m learning a lot more about some of IPC’s standards and committees as well. It has been a fantastic week of educating ourselves for manufacturing processes going forward. And the IPC booth has a wealth of information."



Copyright © 2020 I-Connect007. All rights reserved.