It's Only Common Sense: Marketing Your Contract Manufacturing Company

We often focus on North America’s shrinking PCB fabricator landscape, which is are now down to less than 200 shops. But there are well over 1,000 contract electronics manufacturers in existence, and they come in all shapes and sizes. Everyone knows about the big guys like Celestica, Flextronics, Sanmina and Plexus. These companies do hundreds of millions or even billions of dollars, but what about all the others? Most of them have revenue of less than $20 million, and many of those are under $10 million. Most of these companies are very good, well-run companies.

But the true problem lies in the sheer numbers; there are so many CEMs that it’s hard to tell one from the other. Very few of these companies can be identified by more than a handful of companies who work directly with them, which is the very reason that today’s contract manufacturers need to develop and implement their own ongoing marketing and branding plans.

I say “implement,” because implementation is really the key to any good plan, especially a marketing plan. Here are some of the more basic steps to developing and implementing your own customized marketing and branding plan:

  1. Tell your story. This is where it all starts. What is your company’s story, when you did you get started? Who started the business and why was it started? What is the company’s mission and vision? Talk about some of the history. This will be the foundation of all your marketing. It is also helpful for your own team to have a good understanding of the company that are part of.
  2. What are you good at? What separates your company from the rest of the pack? This is sometimes called your unique value proposition. What is your forte? What do your customers like about you? Why do they keep coming back?
  3. Who is your ideal customer and why? Speaking of customers, who is your best customer? Why are they your best customer? What markets are they in? Develop an ideal customer profile and use it as a template when going after other customers. These are the customers and markets you should pursue.
  4. Getting the word out.Now we get down to it. You know what your company is good at, you know what customers and markets you want to pursue, now it’s time to put your marketing together and get your message out there to the right companies. Done right, this can be very effective and will not cost you much money at all, in fact, you can do it yourself if you want. The first thing to know is that marketing is a mosaic and all the marketing options listed below are the tiles making up the mosaic. It’s up to you to decide what you want your marketing mosaic to look like based on which of these “tiles” you decide to use. Here are three of the most important tiles to use in your marketing mosaic.
    1. Interviews: This is your chance to tell your story. You can be interviewed by one of the trade publications like this one, which offers all types of interviews. For instance, I-Connect007 will give you the opportunity to talk about yourself and your company. Your story makes a great cornerstone for your marketing plan, because I-Connect007 will put your story in front of thousands of readers. Once it has been published, you can use it for your own marketing and social media. You can put the interview on your web site and in your newsletters. You can send the link to your customers. You can give it to your sales team to send to customers. You can have the interview reprinted in a glossy magazine format with photos and use that as a hand-out during meetings and presentations. All of these are very effective and powerful ways to market your company.
    2. Press releases: Please send out press releases about everything that happens at your company. Have you hired a new staff member? Have you purchased (“invested in”) a new piece of equipment? Have you expanded your facility? Press releases are a great way to keep your name out there. And just like everything else, you can re-purpose your press releases through your own marketing and social media once they have been published in the trades.
    3. Newsletters/ technical bulletins: This is the very best way to get your name out there to the right people. But this is not a “It’s Sally’s birthday!” newsletter. The best newsletters are filled with content that is valuable and appealing to your customers. Each newsletter should contain:
      1. A president’s message that highlights what has been going on at the company as well as what is contained in this issue.
      2. Anything you had had published since the last newsletter.
      3. Some helpful technology tips that will help your customers
      4. A special call to action

The newsletter will go out to your entire customer base and will serve as a valuable “touch” to those customers once again keeping your company’s name and services in front of the right people.

And yes, in the spirit of underpromising and overdelivering, there is one more tile: social media. Don’t groan! It’s about time you embraced social media. LinkedIn and Twitter are the most useful and powerful forms of business social media right now. Stop bragging about the fact that you don’t even know what Twitter is; it’s no longer cool to do that, and you’re showing your age. There are many books and seminars on social media today so it’s for you to get on board very quickly. My friend Bruce Johnston is one of the world’s leaders in LinkedIn, and he offers excellent training courses on how to use LinkedIn effectively. The good news is that everything you do as part of your marketing plan can be repurposed via social media reaching many more people and reaching them very quickly.

One last thing to remember: Marketing is a mosaic, and you should develop a complete annual schedule of the marketing you are going to be doing for the next year, month by month, quarter by quarter so that you will always know where you are going by following this time-lined roadmap. And by the way, I have a great sample marketing plan that I can send you.

So please, start working at getting your name out there. You are competing with over 1,000 other contract manufacturers, and in the end, the true winners are going to be those who marketed the smartest and the loudest. It’s only common sense.

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2017

It's Only Common Sense: Marketing Your Contract Manufacturing Company

10-16-2017

We often focus on North America’s shrinking PCB fabricator landscape, which is are now down to less than 200 shops. But there are well over 1,000 contract electronics manufacturers in existence, and they come in all shapes and sizes. Everyone knows about the big guys like Celestica, Flextronics, Sanmina and Plexus.

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It’s Only Common Sense: Choosing the Right PCB Supplier is Critical for CMs

10-09-2017

Some of you will actually visit potential fab suppliers and perform surveys. This is a good thing sometimes, but there are some shops who look fantastic when you visit them, pass your surveys with flying colors, and then go on to be a disaster when it comes to day-to-day performance. That’s because selecting the right board shop goes further than what it looks like on paper, or what it looks like, period. I know some great looking shops that can’t perform worth a darn and then some of the ugliest shops you’ll ever see that are great performers. Here are five ways to select the right PCB supplier.

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It’s Only Common Sense: Finding that Great Salesperson to Sell your CEM Services

10-02-2017

Last week, I talked about how contract manufacturers need sales and marketing. So, being a big proponent of the “putting your money where your mouth is” school of thought, this week I’m going to talk about finding and hiring the right salespeople to sell your services.

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It’s Only Common Sense: Contract Manufacturers Need Sales and Marketing, Too

09-27-2017

For many years now, too many that I want to count, I have been a real pain in the neck advocating that all board shops need marketing. They need to advertise, send out newsletters, hire, manage, measure, and motivate salespeople. They must also create forecasts and account plans and pay attention to their customers’ needs.

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It's Only Common Sense: Train the Youngsters and Reveal the Possibilities

09-18-2017

There is no doubt there is a shortage of young people in our business. As we all get older, the challenge of finding young people to replace us is getting more severe. Last week in this column, we talked about finding young people in our own organizations and then nurturing them to become an integral part of our companies.

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It’s Only Common Sense: Building Leaders—The Time is Now

09-08-2017

The hottest topic on the PCB circuit these days is the lack of young people in our industry. As the rest of us get older, it is finally occurring to us that there is no one following in our footsteps, and there is no one there to fill our shoes, when we decide enough is enough.

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It’s Only Common Sense: Three Easy, Inexpensive Ways to Market Your Company

09-04-2017

Keep in mind, times are not what they used to be. In the ‘70s and maybe early ‘80s, you could just sit tight and the business would come to you. You didn’t need to do any marketing; you didn’t even need salespeople. Back then, all you needed was to build boards and they would come. North America had more than 80% of the PCB business worldwide and there was no Asia factor. But the world has changed, so get over it, move on, and do something about it.

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It’s Only Common Sense: That Annual Sales Meeting

08-28-2017

Last week, I talked about preparing for 2018 by developing account plans and forecasts. I mentioned that this should be presented, viewed, and discussed by the entire management team at an annual sales meeting that would be held in January of 2018. This week, I’ll discuss that annual sales meeting.

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It’s Only Common Sense: 2018—Time to Start Planning

08-21-2017

No, I’m not crazy or obsessive. This is really the time you should start preparing for next year. September is just around the corner, and September is when you should start planning for the following year. It’s time for you to get your sales team aligned and working on their forecast for 2018.

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It’s Only Common Sense: Getting to No

08-14-2017

Does this sound familiar to you? There is a potential customer you have been chasing for a long time. Now, this guy seems to be a pretty good guy because he is always willing to see you, always happy to have a cup of joe with you, and more than happy to go out to lunch with you, especially if you go to his favorite sushi place.

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2016

It’s Only Common Sense: 7 Reasons to Fire Your Principal

12-27-2016

OK, so now it’s your turn. We have talked enough about making sure that as a rep, you make yourself invaluable to your principal. We have gone on ad nauseam about the various ways that reps disappoint the companies they represent. Now we are going to switch gears and put that proverbial shoe on the other foot and talk about when it’s time for you to check out, and tell your principal, “Adios, amigo.”

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It’s Only Common Sense: Seven Ways to Prospect for New Accounts

12-19-2016

We all know that companies must grow or they will die. The same thing applies to rep firms. You must keep growing your business, adding new customers, and increasing your sales.

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It’s Only Common Sense: 7 Ways to Get Your Principals to Brag About You

12-12-2016

If you’re a rep, the best way to be successful is to have your principals love you. Sad as it may seem, I almost never hear principals bragging about having a great rep. In fact, instead, I hear horror story after horror story about how reps aren’t doing anything, they are not bringing in the right stuff, they are hard to find when they are being signed and even harder to find after they are signed.

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It’s Only Common Sense: Seven Steps to Marketing Your Rep Company

12-05-2016

If you want to stand out as a rep company, you must get your name out there. The good news is that practically zero rep companies ever pay any attention to marketing their companies. This means that any company that invests a little time and money in marketing will stand out, and it’s not that hard to do.

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It’s Only Common Sense: So, You Want to be a Rep?

11-28-2016

You’re tired of working for someone else. You have a bunch of customers who just love you and would probably follow you wherever you go. And you want to sell more than what your company has to offer; you no longer want to be restrained by the limited capabilities of one company. And then there's the money...oh, the money. You want to be a rep. Are you sure? Read on.

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It’s Only Common Sense: ITAR—The Good, the Bad, the Ugly, and the Very Ugly

11-21-2016

Has there ever been a more nebulous qualification than ITAR? It’s one of those topics that everyone has an opinion about, but no one really understands. To some of us it’s a game with ever-changing rules, and to others it’s simply a hurdle to overcome. And for others, it is something to ignore altogether. Speaking of ignoring it, some large companies have been ignoring ITAR restrictions for years, flying right in the face of the DoD.

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It's Only Common Sense: Targeting the Ideal Customer

11-14-2016

To successfully sell your products and services, you first must figure out who wants them. To do so, you should develop and implement what I call an ideal customer template. This requires an honest evaluation of what you do. You should first understand exactly what it is you’re selling, and then analyze who you’re selling to right now so you can identify your ideal customers.

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It’s Only Common Sense: Salespeople Selling High Tech

11-07-2016

You may have been a director of engineering in your previous position before moving into sales; maybe you’re a full-blown technology guru. But the minute you switch over to sales, your credibility is immediately challenged. Tough and unfair as this may seem, it’s true. The reason for this is simple: If you have the word “sales” on your card, people assume you are trying to sell them something and will do anything to make that sale. Here are five guidelines for successfully selling high technology.

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It’s Only Common Sense: The Game of Sales

10-31-2016

Managing a sales team is just like managing a sports team. You strive to put the best team on the field and then manage them to greatness. It means dealing with all the team members as individuals, figuring out how to handle each of them, from the prima donnas to the underachievers and rookies. Then you must bring them together as one cohesive unit that will work together towards one common goal of winning the game, or making forecast.

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It's Only Common Sense: Why Best Buy Will go out of Business

10-24-2016

Have you been to Best Buy lately? If you have, you’ve seen a store that is going to go out of business, sooner than later. And it’s a shame, because it doesn’t have to happen.

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2015

Hiring a National Sales Manager

12-28-2015

Because of some of the major consolidations that have taken place this past year, especially one company in particular, this is also good time to be looking for direct sales people. And because so many companies are merging, there are going to be some great sales managers looking for work. Yes, folks, there are going to be some good ones out there looking, and they’re yours for the picking.

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It's Only Common Sense: The Weekly Sales Report

12-21-2015

If you hire and manage salespeople, you need to have them write up a weekly report for you. Actually, they need to do it for themselves, because one of the true tenets of reporting is that the report is at least as important to the person writing the report as it is to the manager reading it. I am talking about a good and thorough accounting of what the salesperson has accomplished in the past week and what his plans are for the coming week.

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It's Only Common Sense: You Can’t Make Sales Calls on Mondays!

12-14-2015

Everybody knows you can’t visit customers on Monday. And forget Friday. And you know that Wednesday is never ever a good day to visit customers, right? One guy told me that in New England they don’t like seeing vendors in the summer, so there is no reason to even try. Everybody in New York takes August off, so that’s out. If you've ever said any of these things, you don't really want to be a salesman.

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It’s Only Common Sense: Advertise Like you Mean It!

12-07-2015

Before you spend your hard-earned dollars on advertising, make sure that you know what you want to say and how you want to say it! Make sure that you know just exactly what message you want to get across and, finally, make sure that your ads are going to move your customers to do something. Here are 10 guidelines for developing a solid advertising campaign.

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With Twitter, Ignorance Is Not Bliss

11-30-2015

Twitter is the fastest way to get the word out about what's happening at your company. If you hire a new employee, buy a new piece of equipment, or develop a new technology, Twitter will reach the widest audience. If enough people retweet your post, then your Tweet can go viral, driving a bunch of people to your website. How else can you do that, old-timers?

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It’s Only Common Sense: Providing Super Customer Service

11-23-2015

I recently came across a terrific book on customer service by Flavio Martins. Win the Customer: 70 Simple Rules for Sensational Service is filled with new and innovative ideas and strategies for improving your customer service. I thought this would be a great time to pass on some of the more interesting, pertinent and instructive ideas from the book. And our industry needs all the customer service help it can get!

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It’s Only Common Sense: Go Where the Business Is

11-16-2015

Demand for sales training is on the rise lately. People are realizing that the number one problem for any company is a lack of sales (as if you’ve never heard me say that before!). So now individuals and companies are looking for ways to gain more customers, and of course the very best way to do that is to make sure that your sales team is operating on all eight cylinders. That is, they must be fully trained, armed, and prepared to get out there and win more business.

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It’s Only Common Sense: Cold Calling—There is No Short Cut!

11-16-2015

No matter what books you read, the important thing to remember is that in the end, the salesperson is the one who makes it happen. You can read all the sales books in the world, attend all of the seminars and webinars that money can buy; but in the end, it’s the person in the mirror who has to have the ambition, the passion and the diligence to make it happen.

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It's Only Common Sense: Encourage Freedom of Thought at Your Company

11-02-2015

Ask yourself this: Are your staff members allowed to think? Some of the new management techniques can encourage team members to leave their brains at the door. I know that my friends on the other side of this argument will strongly disagree, but I am going to stick to my guns on this one. When you start measuring every single step of an operation to the point where you are measuring minutiae, trying to save every half second of time on the manufacturing floor, you are squelching the very creativity that you claim to be encouraging.

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It’s Only Common Sense: Being Productive is Easier than you Think

10-26-2015

Start being more productive with your time today by removing the tasks that are not dictated by someone else. Plan your days ahead of time. Get in the habit of laying out your work week, and do so two weeks ahead of time. Make appointments with the tactical scrutiny and planning of a U.S. Army general.

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2014

It's Only Common Sense: Be a Great Leader

12-29-2014

Ask yourself: Are you the kind of leader you would want to follow? Are you proud of the way you lead your people? Are you proud of the way you carry yourself? Are you proud of the way your people react to you?

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A Conversation with... PNC Technologies' Sam Sangani

12-26-2014

PNC Inc. specializes in working side-by-side with visionary engineers and buyers in the high-frequency RF/microwave, audio, defense, and medical industries to create solutions for ever-advancing concepts and designs. Columnist Dan Beaulieu recently sat down with President Sam Sangani to learn what he has to say about being one of the industry's leading PCB suppliers.

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It's Only Common Sense: Ways to Ensure Failure in 2015

12-22-2014

"I know this sounds pretty brutal, but I have to use any method I can to get your attention: If you don't change your ways, you'll go out of business in the next 12 months," writes columnist Dan Beaulieu.

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A Conversation with... ASC's Dave Lackey

12-18-2014

American Standard Circuits' Vice President of Business Development and Technical Sales David Lackey is the company's resident guru when it comes to flex, rigid-flex, and military technology. Columnist Dan Beaulieu recently sat down with him to discuss the technology and its importance to ASC's growth and industry growth in general.

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It's Only Common Sense: It's Forecasting Time Again

12-15-2014

If you want to be successful you must do a forecast. You must understand your customers, their buying habits, and their ordering patterns. To predict what your customers are going to do next year you must know what they did this year and the year before that.

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It's Only Common Sense: Be Unreasonable

12-08-2014

To be great you must to be unreasonable. You must be the one to expect more from yourself and those around you than most are comfortable giving. You must get off your butt, get out of your comfort zone, and make things happen that no one thought possible.

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It's Only Common Sense: No MBA? You've Got TV!

12-01-2014

Who needs Harvard Business School when everything you need to get a full-fledged MBA can be found on your television set? That's right, everything you need to know about business is available with the click of a remote control.

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It's Only Common Sense: The Future is Now

11-24-2014

I love watching the future unfold right before my eyes. I've been on a technology kick lately--reading everything I can get my hands on about new and exciting innovations. I came across a piece in this month's copy of Wired that really blew me away.

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Saving the North American PCB Industry

11-19-2014

Enough is enough: It's time for us to take our industry back. I think we can do it. We have more than a good chance of earning our way back.

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It's Only Common Sense: Saving the N.A. PCB Industry

11-17-2014

Columnist Dan Beaulieu comments, "Enough is enough: It's time for us to take our industry back. I think we can do it. We have more than a good chance of earning our way back. As Thomas Friedman would say, the world is flat and things have equalized. We can now make our move and ensure we get the PCB industry in this country back up and running."

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2013

It's Only Common Sense: Predictions for 2014

12-30-2013

As 2013 comes to a close, Columnist Dan Beaulieu takes a look back at the past 12 months and reflects on what's happened, evolving trends, and what both mean for the coming new year.

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It's Only Common Sense: All I Want for Christmas is a 3D Printer

12-23-2013

While Christmas shopping this week, Columnist Dan Beaulieu writes, "I spied the future, something we've all heard and talked about for the past couple of years at the end of one of the aisle. It's called 'The Cube' and it is the first 3D printer I've ever laid eyes on."

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It's Only Common Sense: Take My Life, Please

12-16-2013

I'm done with passwords. I just don't care anymore; take anything you want from me. It's just not worth it. If you want to sneak into my house and steal $2.99 movies from my Apple account, do it! If you want to go to my audible account and steal a book, then be my guest--have a ball.

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It's Only Common Sense: What's Fair is Fair

12-09-2013

In the past month I have heard no less than three times about companies asking--demanding--that their PCB suppliers take 20% off the price of their boards. Not just the new part numbers, mind you, but the part numbers they've been building for years. Really?

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It's Only Common Sense: It's All About the Story

12-02-2013

A company's story explains what the firm does, what it stands for, why it's different from other companies, why it's better than other companies, and why people should choose its products over competitors.

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It's Only Common Sense: Murder in the Sky

11-25-2013

I was horrified to read in the papers the other day that the FAA is about to cancel its ban on cell phone use during flights. Soon we'll be able to make calls while the plane is flying, which means we are about to lose the last bit of silent sanctuary the world offers us.

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It's Only Common Sense: Get Out of the Box!

11-18-2013

Columnist Dan Beaulieu writes, "We do the same things over and over again expecting different results. Very little thinking is done outside the box in our industry; this is something I deal with all of the time."

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It's Only Common Sense: Social Media - It's Time

11-11-2013

Like some of you, Dan Beaulieu knows that social media is something that he needs to get involved in, but just doesn't know how to get started. One book can solve his problem, and yours.

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It's Only Common Sense: Bring the Orphans Home

11-04-2013

There are all kinds of reasons why we lose customers--it just happens. Should you just forget about these lost customers? Assume they are long-lost orphans and move on to greener, pastures? Dan Beaulieu says to do everything you can, whenever possible, to bring them home.

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It's Only Common Sense: Being the Best

10-28-2013

Where do you rank as a salesperson? Are you doing the best job you can? Whether you have been in sales for 20 days or 20 years there are things you should always be doing to ensure you're performing at a maximum.

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2012

It's Only Common Sense: A Great Time to Sell Your Shop

12-31-2012

There is a great deal of renewed interest in American board fabricators and, interestingly enough, those most interested are as we say in Maine, "from away." European companies are particularly interested in buying into the American market.

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It's Only Common Sense: Thank You, IPC

12-24-2012

Kudos to IPC for trying to raise awareness when it comes to International Traffic in Arms (ITAR) regulations. The association recently hosted a workshop with the country’s leading defense contractors in an attempt to educate them about ITAR in terms of PCBs.

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It's Only Common Sense: It's the Little Things

12-17-2012

A great company takes everything it does seriously. It considers everything important, from the way they answer their phone, to the way they handle customer issues, to the way they package and ship their boards.

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It's Only Common Sense: An Offer They Can't Refuse

12-10-2012

For the past couple of weeks, Dan Beaulieu's been talking about the rep/principal situation which, these days, he says is as polarized as the Republicans and the Democrats or the rivalry of all rivalries--the Red Sox and the Yankees. But now, he says, it's time to declare peace.

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It's Only Common Sense: Be Great

12-03-2012

Jean-Baptiste Alphonse Karr, a French critic, journalist, and novelist, once stated, "The more things change, the more they stay the same." When I look at our industry Karr's observation seems shockingly accurate.

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It's Only Common Sense: Ways to Make a Rep Love You

11-26-2012

Dan Beaulieu answers questions from his readers: How do I make the rep/principal relationship work? How do I create a successful partnership between these entities? How do I change things around so that instead of hating board shops, reps love board shops?

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It's Only Common Sense: Why Reps Hate Board Shops

11-19-2012

For the past couple of years, I've noticed that it's much more difficult to get independent sales reps interested in selling for board shops. One of my offerings, a task that is becoming my least favorite, is trying to find reps for shops. My fee for this is getting higher every year because it's getting more and more challenging.

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It's Only Common Sense: Focus on the Positive

11-12-2012

Poor salespeople also find a way to make themselves feel better for failing. They choose to believe what they see in the news. It's as if they hear about a recession and think, "Aha! That's why I'm failing; that's why I can't win any business." But when I talk to successful people, they don't even discuss such things.

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It's Only Common Sense: Can't We All Just Get Along?

11-05-2012

"DAM" thinking occurs when a person feels it is more important to push his or her own agenda than it is to contribute to the success of the company's agenda. A person or company with this type of thinking will end in failure.

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It's Only Common Sense: When Not on the Road

10-29-2012

The time you spend in preparation can be as important (if not more) than the time you spend selling. It's all about selling. Here are 10 things you should be doing on those days when you’re not on the road in front of customers.

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2011

Could Jack Welch run a Board House?

04-18-2011

No, I don't think Jack Welsh could run a board house. He would have a hard time dealing with the challenges that we in the board business face. First, he would have to face his own people. Then he would have to deal with cash flow. For the first time, he would know how much it costs to hire that admin. And he would have to pay bills on time.

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Special Edition - It's Only Common Sense: Not Leaving Japan

03-21-2011

The events in Japan quickly became very personal for Dan Beaulieu last week. His son, Damon, a teacher in Morioka, Japan, gives his first-hand account of the events that followed the record-breaking earthquake and tsunami that changed an entire country.

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It's Only Common Sense: A Simple Plan

01-17-2011

If you want to be successful in sales you have to know your customers. You have to know what their needs are, what problems they face and what they consider a good vendor.

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Multilayer Takes Aim at Military, Niche Products

01-04-2011

Multilayer Technology has seen some good years and some tough years. But while other companies chose to hunker down and merely weather the recession's storm, Multilayer chose to enhance the firm's technologies and capabilities. The company recently achieved AS 9100 certification, and management continues to plan technology upgrades.

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2010

It's Only Common Sense: Success Is Up To You

08-16-2010

This week, Dan Beaulieu gives you the cold, hard facts: Success in sales is entirely up to you. That's right, success or failure all depends on only one person--you.

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2009

It's Only Common Sense: Getting Great Reps

03-15-2009

Do you want to find some great representatives? Its not easy, but Dan can tell you how in this week's new column. This weeks is a must-listen: Listen for the free offer Dan mentions inside!

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It's Only Common Sense: Get New Customers

03-02-2009

The key to success in the current economy is winning new customers. Current customers are ordering less, so you've got to grow your customer base. American companies are realizing that they have to look out for one another if things are going to improve--creating a new sense of nationalism in this country.

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It's Only Common Sense: Cancel Sales Travel, Indeed!

01-19-2009

Companies need business now more than ever, but many are actually canceling sales travel! Dan Beaulieu has a serious problem with this senario. Sales travel is essential to the health of your company--it also lets your customers know that you're still alive and kicking. Be assured: There is business out there for companies willing to make a show of force and go after it aggressively.

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2008

It's Only Common Sense: Getting That Story Out

10-13-2008

You can have a great product and still not succeed in this industry. This week, Dan offers three economical and effective ways during these tough times to get the story of your products out to the rest of the world.

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It's Only Common Sense: The Annual Meeting

08-26-2008

Its that time of year again--if you're going to have a successful 2009, you'd better start working on it now...right now. This week's edition of It's Only Common Sense tells you how to get prepared for a successful 2009!

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It's Only Common Sense: What About This Price Thing?

08-11-2008

Dan Beaulieu asks, "What are we going to do about always going for the lowest price at any cost?" The real cost of going for the lowest prices are real--very real, indeed. The customer may always be right, but when that customer insists on the lowest priced product, at the expense of quality, then that customer is not putting out the best product possible.

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Column: It's Only Common Sense from Dan Beaulieu "How to Motivate Your Salespeople"

02-11-2008

Want to get the most from your sales team? Listen to this week's "Its Only Common Sense: How to Motivate Your Salespeople" and find out.

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2007

Dan Beaulieu Column: "The Great Solution Is Staring You in the Face"

12-10-2007

Why do we refuse to buy into a great solution to our problems even when it's staring us in the face?

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Dan Beaulieu Column: Be the Best You Can Be

11-27-2007

Are you the best salesperson you can be? If not why not...its your choice.

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Dan Beaulieu: It's Only Common Sense "From Cold Call to Customer Base"

11-19-2007

Do you hate cold calling?

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Dan Beaulieu's "It's Only Common Sense": This Is What I believe

11-14-2007

Listen to this week's It's Only Common Sense column from Dan Beaulieu "

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Dan Beaulieu's "It's Only Common Sense": Yes, You Still Need a Brochure!

10-29-2007

o you think the web site takes care of everything? That you no longer need a brochure? Think again my friend.

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Dan Beaulieu's "It's Only Common Sense": Old School vs. New School

10-22-2007

Some companies are old school and losing while other companies are new school and thriving

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New Column from Dan Beaulieu: There's A New World A-Comin'

10-15-2007

The world is changing -- are you ready?

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Column by Dan Beaulieu: Are YOU the problem? Making that plan work.

10-08-2007

Learn how to succeed in making your business plan work.

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Want to hire great reps? Listen to Dan Beaulieu's latest column.

09-10-2007

Want to hire great reps? Dan Beaulieu takes the mystery out of finding and signing the right sales reps for your company.

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Listen to Dan Beaulieu: "Beware of the bad guys."

04-09-2007

Listen to Dan Beaulieu's column ths week. Beware the bad guys. Be careful, be very very careful, if that job offer seems too good to be true...it is...

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