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Phil Kinner Pushes His Limits in Engineering and Running

04/17/2024 | Linda Stepanich, IPC
Engineers break things on purpose. They like the challenge of putting things back together and making them stronger and more resilient. The skills engineers use to build products can also be used to rebuild their lives after a personal loss, something Phil Kinner learned when he laced up his running shoes after many years of a sedentary lifestyle.

It’s Only Common Sense: Here’s What To Do After IPC APEX EXPO 2024

04/15/2024 | Dan Beaulieu -- Column: It's Only Common Sense
You had a great time last week at IPC APEX EXPO 2024. Now you’re back home and ready to go on to other things. Au contraire mon frère. Now the work really gets started, and you must capitalize on all the good work you did last week. Follow up on the connections you made, the leads you created, and the partnerships and relationships you developed.

OrCADX: High Performance That's Easy to Use

03/14/2024 | Andy Shaughnessy, I-Connect007
During DesignCon, I spoke with Chris Banton of EMA about the newest developments around OrCADX, which provides PCB designers with more design automation capability across the whole design process in an easy-to-use GUI. As Chris says, this tool is designed for agile design teams, and features an updated PCB UX, an enhanced 3D engine, SolidWorks integration, and AI for a superior user experience.

UHDI Fundamentals: Talking UHDI with John Johnson, Part 3

03/07/2024 | Steve Williams, The Right Approach Consulting LLC
American Standard Circuits is an early adopter of Averatek’s A-SAP process for its ultra high density interconnect (UHDI) products. In this final part of my interview with industry veteran John Johnson, vice president of business development at American Standard Circuits, we use photos, slides, and materials to discuss what he learned from his previous role at Averatek.

It’s Only Common Sense: It’s the Little Things That Matter

02/19/2024 | Dan Beaulieu -- Column: It's Only Common Sense
When it comes to business-to-business (B2B) customer service, it is often the little things that matter. While many companies focus on the big things, they ignore the little "softer things" that really create a great customer experience. I truly believe that the higher the technology a company produces, the lousier its customer service. It's as if those companies producing the highest tech products feel they deserve a pass for the easier, always important but more mundane, aspects of customer service.
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