-
- News
- Books
Featured Books
- smt007 Magazine
Latest Issues
Current IssueComing to Terms With AI
In this issue, we examine the profound effect artificial intelligence and machine learning are having on manufacturing and business processes. We follow technology, innovation, and money as automation becomes the new key indicator of growth in our industry.
Box Build
One trend is to add box build and final assembly to your product offering. In this issue, we explore the opportunities and risks of adding system assembly to your service portfolio.
IPC APEX EXPO 2024 Pre-show
This month’s issue devotes its pages to a comprehensive preview of the IPC APEX EXPO 2024 event. Whether your role is technical or business, if you're new-to-the-industry or seasoned veteran, you'll find value throughout this program.
- Articles
- Columns
Search Console
- Links
- Events
||| MENU - smt007 Magazine
AR/VR Headset Market Forecast to Decline 8.3% in 2023 But Remains on Track to Rebound in 2024
December 20, 2023 | IDCEstimated reading time: 2 minutes
Worldwide shipments of augmented reality and virtual reality (AR/VR) headsets are expected to decline 8.3% year over year to 8.1 million units in 2023, despite the launch of new headsets during the year, according to new data from the International Data Corporation (IDC) Worldwide Quarterly Augmented and Virtual Reality Headset Tracker. Sony's PSVR and Meta's Quest 3 have certainly been well received but macroeconomic pressures on households combined with slowing spend in the commercial segments have put a damper on growth.
However, 2024 is shaping up to be a year of tremendous recovery as shipments of AR/VR headsets are expected to grow 46.4%. The return to form is thanks to a full year's availability of Meta's Quest 3 as well as Apple's Vision Pro, which is expected to bring lots of attention but will likely ship fewer than two hundred thousand units in the year. In contrast, Meta, the market leader in 3Q23 who captured 55.2% share, has already managed to ship over 10x Apple's expected volume in the first three quarters of 2023 (prior to the launch of Quest 3) and will likely experience year-over-year growth in 2024.
"While the new VR headsets are expected to drive volume, they also risk alienating some consumers as average selling prices trend upwards," said Jitesh Ubrani, research manager, Mobility and Consumer Device Trackers at IDC. "The high price tag of the Vision Pro will likely relegate the device to businesses, while the Quest 3, which is more accessible, is also pushing the limits of consumers' wallets making VR a delight for the affluent, particularly as production ramps down on older and more affordable headsets."
Meanwhile, AR headsets are also expected to grow in 2024 due to the availability of lower cost tethered headsets from the likes of Xreal and Rokid, which tend to serve as monitor replacements while enhancing productivity or improving the media consumption experience. More sophisticated standalone headsets such as Microsoft's HoloLens 2 or the Magic Leap 2 will continue to proliferate, though at a slower pace than tethered AR headsets. In total, AR headset shipments are forecast to reach to 845,000 in 2024, up 85.6% compared to 2023.
"Volumes of AR headsets are expected to move at a slower pace compared to VR headsets, but diversification among the different products will increasingly address more needs," added Ramon T. Llamas, research director with IDC's Augmented Reality and Virtual Reality program. "3D immersive and interactive augmented reality will still receive most of the attention and find their way to enterprise users. Assisted reality (AR headsets that simply show content within a user's line of sight) will likewise have its own audience, and can branch out towards consumers with gaming and multimedia. Finally, the recent attention towards mixed reality will raise the profile for augmented reality, especially for those who only want or need an AR experience."
Suggested Items
India PC Market Grew 2.6% YoY in 1Q2024 with 3.07 Million Units Shipped
05/20/2024 | IDCAccording to recent data from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker, India’s traditional PC market (inclusive of desktops, notebooks, and workstations) shipped 3.07 million units in 1Q2024, up 2.6% year-over-year (YoY).
Avnet Launches QCS6490 Vision-AI Development Kit
05/17/2024 | AvnetThe QCS6490 Vision-AI Development Kit from Avnet enables engineering teams to rapidly prototype hardware, application software and AI enablement for multi-camera, high-performance, Edge AI-enabled custom embedded products.
Nortech Systems Reports Q1 Results and Actions to Reduce Facility Costs
05/17/2024 | BUSINESS WIRENortech Systems Incorporated, a leading provider of engineering and manufacturing solutions for complex electromedical and electromechanical products serving the medical, industrial and defense markets, reported first quarter ended March 31, 2024 financial results.
Shipments of OLED Monitors Hit 200,000 Units in 1Q24, Annual Forecast to Reach 1.34 Million
05/17/2024 | TrendForceTrendForce’s latest report reveals a robust start to 2024 for OLED monitors, with shipments reaching approximately 200,000 units in the first quarter—marking a YoY growth of 121%.
The ICAPE Group Reports Revenue for Q1 2024
05/16/2024 | ICAPE GroupThe ICAPE Group, a global technology distributor of printed circuit boards (PCB) and custom-made electromechanical parts, announced its revenue for the first quarter of 2024.