IDENTCO Names Chuck Horan as New North American Director of Sales

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IDENTCO is pleased to announce that Chuck Horan has been named director of sales, North America.

Horan joined IDENTCO in July 2016 as a global account manager. Most recently he has been the company’s Director, Strategic Accounts. In his new role, he will be responsible for leading the territory sales teams in the U.S. and Mexico, including planning and implementing sales and marketing plans, and expanding IDENTCO’s distribution channel.

Horan brings a wealth of industry experience to his new role at IDENTCO, having spent more than 30 years in the label converting business, including many years with Standard Register.

 “Chuck’s expertise and knowledge of the industrial labeling market and his years of experience will play a major role in accelerating IDENTCO’s growth plan,” said IDENTCO Founder and CEO Scott Lucas.


Headquartered outside Chicago, IDENTCO has been delivering technology-driven, high-performance labeling solutions since 1986. We challenge ourselves to develop innovative solutions that can withstand any number of extremes and meet the strictest performance standards. With ISO-certified manufacturing facilities in the U.S., Mexico and Germany, we have a global presence and local expertise. For more information, visit



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