Reading time ( words)
In the March 2023 issue of SMT007 Magazine, we deliver a wide-angle view of the industry–a perspective from a somewhat higher altitude–where we look for common areas of thought. Is there a “hive mind” to discover?
Many of you have shared with us the buzz–the vibration–of an industry in ascent. We’ve seen it, felt it, heard it at industry gatherings. There’s plenty for us to do, so the question becomes, what’s on everybody’s mind? We took a higher-level perspective and asked that very question. To understand the general mindset, we conducted a series of interviews with EMS providers in order to gather a sense of how business is progressing. The result was frank and insightful commentary.
Now, our question to you is, does this match what’s on your mind?
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Barry Matties, I-Connect007
The show is over and it’s time to count the leads. We all know that a tall stack of trade show leads can feel like a sugar high. For many, that tall stack is proof that your trade show investment was well worth it, and if leads are the measure, then you’ll aim to collect as many as possible. However, the true ROI measure is new business, so more important than the number of leads is identifying the quality of leads in the stack.
Nolan Johnson, I-Connect007
You’ve just attended a trade show, spending time in conference classes, seeing some new ideas that you think could help your company. What’s your next step? I asked IPC design instructor Kris Moyer to share his thoughts, and he explained how to best share your newfound information, convince management to adopt what you’ve learned, and build on this momentum.
Real Time with...IPC APEX EXPO
In this RTW interview, Andy Shaughnessy and Bert Horner of The Test Connection talk about how setting up a successful circuit card plan starts with the DfT of the schematics and ends with knowledge that your CM/manufacturer has available to inspect and test your product.