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Competing in China on One's Own Terms
April 15, 2008 |Estimated reading time: Less than a minute
Rather than submitting to the "grab market share at any cost" mindset many competitors seem to embrace in China, Europlacer Group Managing Director Derek Gaston explains how his company is employing the same model it uses for profitability in the western world in the Chinese market. Will this long-term success plan work in a high-volume setting?Watch this "Real Time With...Nepcon China" video