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Cookson Electronics Completes Worldwide Study; Announces New Customer Initiative
September 30, 2003 |Estimated reading time: Less than a minute
Foxboro, Mass. — Following the completion of a worldwide employee, customer and channel partner study, Cookson Electronics is launching a new customer-focused education and marketing program under the banner of "Shared Intelligence."
The Shared Intelligence program will explain and build on the company's integrated process expertise in surface finishing, printed wiring boards, electronics circuits assembly, and semiconductor packaging chemistry and materials. Through the program, Cookson intends to share its minds, analytical and testing facilities, experience, and ability to collaborate and solve problems.
As part of the research leading to Cookson's Shared Intelligence positioning, the company interviewed almost 100 customers. In many cases, OEMs and contract manufacturers told Cookson that they have fewer in-house resources for testing and analysis as a result of cost-cutting programs. In response, Cookson bolstered its services by purchasing millions of dollars worth of technology and expertise, and will soon announce the availability of CE Analytics, a collaboration of innovators, problem solvers and technological resources.
Cookson Electronics is a leading supplier of assembly materials, semiconductor packaging, and specialty chemicals and coatings used in the electronics assembly and surface finishing industries. For more information, visit www.cooksonelectronics.com.