Alpha Appoints Deery Brook as New Distributor Partner for Romania


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Alpha, the world leader in the production of electronic soldering materials, is pleased to announce the appointment of Deery Brook as its exclusive distributor for Romania and Moldova. 

Alpha’s Distribution Director for Europe, Ian Henson and Regional Sales Director for the East European Region, Daniel Koning commented on the new partnership saying, “The new dynamic brings a high level of experience and knowledge to support our customers in a key electronic market. Alpha’s distribution footprint across Europe continues to evolve and develop and the addition of Deery Brook as one of a group of unique Premium Distributors is an exciting prospect. We wish our former colleagues László and Attila every success in their new venture.”

The Deery Brook Management team of Dr László Rédey and Attila Orbók has many years experience in the industry having had a combined service with Alpha of over 20 years. Both László and Attila worked within the East Europe region for Alpha, and so will bring their excellent knowledge of Alpha products and experience with the region’s customers to their own business venture.

For more information on Deery Brook please contact Lászlò Rédey redey@deerybrook.com or visit the EU contacts section of the Alpha website.

About Alpha

Alpha, a business unit of Alent plc, is the global leader in the development, manufacturing and sales of innovative specialty materials used in a wide range of industry segments, including electronics assembly, power electronics, die attach, LED lighting, photovoltaics, semiconductor packaging, automotive and others.

With a unique global presence in over 30 locations throughout the Americas, Europe and Asia Pacific regions, Alpha supplies a full line of ALPHA® electronics assembly material products, including Solder Paste, Exactalloy® Solder Preforms, Cored Solder Wire, Wave Soldering Fluxes, Bar Solder Alloys, and Stencils.  It offers die attach product technologies to the power electronics segment in its Argomax®, Atrox™, Maxrel™, and Fortibond™ brands. For the LED segment, Alpha offers its Lumet™ products covering applications from die attach to systems assembly in the LED manufacturing process.

Alpha also offers product technologies for the Photovoltaic segment, including its unique pre-fluxed ALPHA® PV Ready Ribbon®, high performance standard ribbon, bus bar, solder wire and flux. Alpha’s Advanced Materials unit is the leader in electronic polymers and solder materials for semiconductor packaging applications.  Since its founding in 1872, Alpha has been committed to developing and manufacturing the highest quality specialty materials.  For more information, visit www.alpha.alent.com.

ALPHA, Exactalloy, Argomax and PV Ready Ribbon are registered trademarks of Alpha Metals, Inc. Atrox, Maxrel, Fortibond and Lumet are trademarks of Alpha Metals, Inc.

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