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Barry Lee Cohen today announced the official opening of Launch Communications. With extensive background in marketing advanced technologies, specialty chemicals, coatings and materials to the electronics, automotive, building hardware and surface finishing industries, the full-service company provides strategic public relations, marketing, communications, branding, and events that differentiate, delight, and deliver positive, memorable, and measurable results.
With three decades of “roll up the sleeves,” experience directing the marketing communications for an international corporation and trade associations Cohen said, “Whether your needs include programs as robust as a multimedia product launch and turnkey conference planning, or more targeted quick turn projects, Launch knows it’s all about your brand, your mission, your customers --- and your bottom line. Your program is our passion and privilege. Delivering high performance is not an expectation, but the requirement.” The company offers strategic, creative and functional expertise in delivering engaging voice of customer and call to action content for both traditional and new media.
Prior to opening what Cohen has dubbed his “new wonderful,” he was the Global Director of Marketing Communications for Enthone. During his tenure, Cohen was the first two-time recipient of the company’s President’s Award for operational excellence and leadership for marketing programs that achieved measurable, ROI results. He has been acknowledged as the driving and creative force behind dozens of marketing campaigns for the former company’s electronics (printed circuit board, semiconductor, connector/leadframe, photovoltaic) and performance coatings (wear resistant, corrosion protection, decorative coatings) divisions. Cohen has a proven, established and trusted track record of building beneficial and strong relationships with key media stakeholders and decision makers.
Cohen was privileged to have served as a past Chairman of the National Association for Surface Finishing (NASF) SUR/FIN technical conference and exhibition. In 2012, the association membership recognized his “meritorious service and achievement to the surface finishing industry.” Cohen also served as the Vice President of Communications and Board of Directors member of the Surface Mount Technology Association (SMTA). During his tenure, Cohen rebranded all materials, including the launch of the association’s logo that continues to elevate the brand and reinforce member mindshare since its 1998 introduction.