Barry Lee Cohen Launches Marketing and Communications Company


Reading time ( words)

Barry Lee Cohen today announced the official opening of Launch Communications. With extensive background in marketing advanced technologies, specialty chemicals, coatings and materials to the electronics, automotive, building hardware and surface finishing industries, the full-service company provides strategic public relations, marketing, communications, branding, and events that differentiate, delight, and deliver positive, memorable, and measurable results.

With three decades of “roll up the sleeves,” experience directing the marketing communications for an international corporation and trade associations Cohen said, “Whether your needs include programs as robust as a multimedia product launch and turnkey conference planning, or more targeted quick turn projects, Launch knows it’s all about your brand, your mission, your customers --- and your bottom line. Your program is our passion and privilege. Delivering high performance is not an expectation, but the requirement.” The company offers strategic, creative and functional expertise in delivering engaging voice of customer and call to action content for both traditional and new media.

Prior to opening what Cohen has dubbed his “new wonderful,” he was the Global Director of Marketing Communications for Enthone. During his tenure, Cohen was the first two-time recipient of the company’s President’s Award for operational excellence and leadership for marketing programs that achieved measurable, ROI results. He has been acknowledged as the driving and creative force behind dozens of marketing campaigns for the former company’s electronics (printed circuit board, semiconductor, connector/leadframe, photovoltaic) and performance coatings (wear resistant, corrosion protection, decorative coatings) divisions. Cohen has a proven, established and trusted track record of building beneficial and strong relationships with key media stakeholders and decision makers.

Cohen was privileged to have served as a past Chairman of the National Association for Surface Finishing (NASF) SUR/FIN technical conference and exhibition. In 2012, the association membership recognized his “meritorious service and achievement to the surface finishing industry.” Cohen also served as the Vice President of Communications and Board of Directors member of the Surface Mount Technology Association (SMTA). During his tenure, Cohen rebranded all materials, including the launch of the association’s logo that continues to elevate the brand and reinforce member mindshare since its 1998 introduction.

Share

Print


Suggested Items

The IPC Education Foundation’s New Column

01/27/2020 | I-Connect007 Editorial Team
The IPC Education Foundation’s new column with I-Connect007 will feature Charlene Gunter du Plessis, Aaron Birney, and Corey Lynn. These IPC Education Foundation members will share updates on programs and activities here. Find out more about the authors below and read "Foundations of the Future" in the SMT007 Week Newsletter.

The One Thing

05/14/2019 | Nolan Johnson, I-Connect007
The vast majority of the problems that we run into fall to the categories of communication and information. As with the old 'telephone game,' each time information goes from one party to another, the risk of misinterpretation increases. If we are given unclear information from a customer, we may not be able to give the right information to our partner.

Successful Sales Strategies

12/30/2016 | Stephen Las Marias, I-Connect007
At the recent NIDays 2016 event in Singapore, Matej Krajnc of National Instruments speaks with I-Connect007's Stephen Las Marias about the challenges for sales and marketing executives in the electronics manufacturing industry, effective sales strategies, and key attributes of a sales person. He also shares his outlook on some of the key technology trends for next year.



Copyright © 2020 I-Connect007. All rights reserved.